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11 amazing tricks to create images that sell

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11 amazing tricks to create images that sell

Many times people do not realize the importance of images in advertising.
It is not just about making, choosing or buying an image because it is beautiful or striking, but we can make this selection based on a strategy.For this reason we will see below 11 amazing tricks to create images that sell, but using different strategies when choosing or creating them. NEVER GIVE UP ON GOOD QUALITY
Poor quality images, poor framing, and even pixelated photos are a great way to lose your  Albania Phone Number List customers’ attention.The Internet is full of websites to buy photos or even download them for free, but the secret is to select a good quality.Even the most interesting image, if it lacks quality, can dull its effect.

 

For example, in the following ad, you can see how the low quality of the image makes the effect not so interesting15 tricks for images that sell
Image: Canva School Design
COMMUNICATE WITHOUT THE NEED TO READ
Your images should be so good that you don’t have to read any text to have an effect on who is viewing it.
Obviously, the ideal is to complement image and text, but try to convey a message from the visual without having to explain it.15 tricks for images that sell 2Image: Canva School Design
USE REAL PEOPLE WITH WHOM YOU IDENTIFY
If you are targeting a very young audience, it is useless to use images with adults or older people.
When choosing an image for your ad, if you are going to include people, try to make it as real as possible with whom your audience can identify.It is very common to see in Latin America images of people who from a distance you can see that they are not from that region.
15 tricks for images that sell 3 Image: Canva School Design
CONNECT WITH THE EMOTIONS People are creatures of emotions and if you want to communicate something, nothing better than using them to strengthen your message.

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If you can get people to connect emotionally, then you’ve won over your audience.
You don’t have to know  gulf email list English to see the irony in the following commercial.15 tricks for images that sell 4
Image: Canva School Design
USE YOUR USERS TO CONNECT WITH THEM
Why not harness the power of social media to connect with your users? You can get hundreds of images of your product being used by your own customers like many brands do.For example, Benefit Cosmetic is a brand that publishes many times to its customers using its products on its Instagram account.
15 tricks for images that sell 6
Image: Canva School Design
Or like Skittles that usually shows the images of their fans interacting in the most creative ways with their products, through their Facebook account.
15 tricks for images that sell 12
Image: Skittles Fan Page
IMPROVE YOUR IMAGES WITH CREATIVE AND SIMPLE TOUCHES
Don’t just stick with a simple image, try applying effects to it, editing it, adding text to it, or even trying creative things.Even the simplest picture in the world, you can finish creatively.
In the following ad you will see an example of a simple image and that just adding a helmet already completely changes the effect.
What does it tell us?
That the glass cleaner is so good that the fish cannot see the edge of the tank and hits its head.
And that only added a helmet.

15 tricks for images that sell 7
Image: Canva School Design
DO NOT LIMIT ONLY TO IMAGES; USE INFOGRAPHS
You have to take advantage of the fact that people are visual and not limit yourself only to the use of photographs, also try new elements such as infographics that are so fashionable todayIn the following image you can see an infographic created by Airbnb that the brand created when it reached 1,000,000 nightly bookings.15 tricks for images that sell 8
Image: Canva School Design Even in this blog I have used infographics with very good effects and that you can see them in the following links 30 curiosities about money
10 social media myths that can ruin your brand
10 lies from social media agencies
The 10 most dangerous sales mistakes
40 ways to infuriate our customers
FIND PHOTOS WITH COLORS THAT REALLY STAND OUT
Colors appeal to feelings, so try to keep colors bright and vivid unless you want to prove otherwise.

Pops or explosions of color raise people’s energy level.n the following ad you can see how the color appeals to freshness, it looks nice and appetizing. On the other hand, if the image was not so sharp, bright and colorful, the message could have been the opposite.
15 tricks for images that sell 9
Image: Canva School Design
FIND CREATIVE WAYS TO PRIORITIZE IMAGE OVER TEXT
The saying goes, an image is worth a thousand words and if you can summarize what you want to say in your ad with a single image, so much the better.
It is not necessary to explain in the following ad the element that you want to stand out from the camera.
That’s right, it has face recognition.
15 tricks for images that sell 10
Image: Canva School Design
CHOOSE PICTURES THAT TELL A STORY
As in the previous point, it is always better not to have to explain things and that they are demonstrated in an image.Find or create images that tell a story on their own.
Show real people doing real things or in easily recognizable situations to make your brand appear more achievable and realistic.
15 tricks for images that sell 11
Image: Canva School Design
USE IMAGES BECAUSE THEY MAKE A SENSE
People can tell that an image is generic from miles away.
Sometimes either because there are no stock photos, there is no money to buy or one or lack of time that generic images are chosen that in the end ends up making the message worseEven if you have to use a generic image, try to put it in context so that it is not inconsistent.

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