Social networks are a platform that has served brands to get closer to the consumer and be able to have two-way communication, as well as provide a greater user experience in some cases. Some brands have been able to take advantage of networks such as Facebook, Twitter, Instagram, promoting their new marketing strategies until they become viral. The Philippines Mobile Number List brands in social networks that you should follow Netflix , currently has a total of 693,782 followers on Twitter and has made an impact with successful marketing tactics, an example of this was the tweet I published in 2015, when it took advantage of El Chapo Guzmán’s escape to promote films that address issues prison and escape. Using the message “For a Sunday on the run: Orange is the New Black, Catch me if you can, Prison Break, Drive: The escape.” However, this has not been the only success of the brand, each time its strategies for movie launches cause greater impact with its followers. That is why the video on demand platform has given us many marketing lessons on several occasions, using newsjacking tactics., as well as characters with whom today the Mexican market identifies to promote foreign series.
Apple, with a total of 6, 590, 331 followers on Facebook and 911, 800 followers on Twitter, both accounts verified and without any post. The Cupertino brand has known how to reach its target, according to a report by Business Insider, revealed that Apple’s strategy in social networks goes against the general trend of brands to fight for organic reach. He currently Brother Cell Phone List uses dark social tactics to limit his messages to only consumers interested in certain products or services, in order to have better control and management of his brand on social networks, while gaining relevance among users by delivering messages to the mediated.
Kotex, the feminine towel brand created an account on Pinterest, called U by Kotex, in which its posts are aimed at a young female audience, so its strategy is focused on crafts, something that has defined the platform since its inception. During 2012, the brand launched a “Woman’s Inspiration Day” campaign in which it studied the dashboards of 50 users, based on the images they selected and turning them into gifts for the users, which were later sent to them. Pinterest is a social network that has been characterized by female self-expression, so any brand message focused on this parameter could be successful, if the strategies are well directed and create experiences.