Instagram, owned by Facebook, has become one of the platforms most used by brands and celebrities, who Bangladesh Mobile Number List integrate it into their digital marketing strategies, proof of this is that the influencer marketing industry will be worth 10 billion dollars by 2020 , according to eMarketer.
According to Mediakix, 32 out of 50 celebrities publish sponsored content on Instagram, however, 93 percent of these publications are not distinguished by users of the social network, who do not know if the character or celebrity is referring to a brand or not. In particular, celebrities omit brand-referenced hashtags, such as #ad or #sponsored. In addition, they do not include any label of the sponsors.
Figures from Instagram highlighted that during 2016, brands paid more than 570 million dollars in influencer Brother Cell Phone List marketing, however, it tries to regulate consumer labels, that is, that celebrities make the appropriate references so that the consuming public identifies it properly.
Instagram’s stance is to regulate endorsements for a simple count and proper metrics, as some celebrities are omitting the correct hashtags, so sponsored content earnings transactions might not be entirely accurate.