Today I want to invite you to take an incredible journey through history, but don’t worry, it’s going to be fun.
The journey will be through the history of graphic design and I will show you 40 lessons from the most famous graphic designers that ever existed.
This is thanks to the folks at Canva.com who actually submitted one of those epic articles once again.
What is it about?They compiled Hong Kong Phone Number List 40 lessons from the most famous graphic designers in history, so we can learn from them.As the original text is in English, I have taken the trouble to make this translation and add some personal comments.If you want to see the original article, you can do it here: ” 40 Crucial Lessons From The Most Famous Graphic Designers In History ”
Are you ready?Table of contents [ Show ]
40 LESSONS FROM HISTORY’S MOST FAMOUS GRAPHIC DESIGNERS
BREAK THE RULES David carson
Source: Canva.com Known as “The Godfather of Grunge”, David Carson revolutionized the graphic design industry with his unique and particular attitude. To this day, he remains a source of inspiration thanks to his rule-breaking designs, warped and broken lines, even reaching the point of being almost illegible.
But not only did he design interesting and iconic posters, he was also an important designer of brands that are still alive today such as Kleenex, Girl Scout or gulf email list AT&T.STEFAN SAGMEISTER MIX INSPIRING QUALITIESStefan sagmeisterSource: Canva.com
Stefan Sagmeister is a contemporary designer who has done impressive work with clients such as the Rolling Stones or HBO. His works often combine special qualities such as humor, sexuality, unorthodox detail and certain details that seek to attract attention and inspire the world of design.PAULA SCHER
TREAT TYPOGRAPHY AS A VISUAL ELEMENTPaula scher
Source: Canva.com Paula Scher was the first woman to be in a senior position at the acclaimed graphic design company “Pentagram” and for very important reasons. Her impressive work in the form of perception and application of graphic design in many aspects, added to her famous technique of treating fonts as one more visual element, led her to stand out in the environment.
MICHAEL BIERUTMAKE COMPLEX CONTENT ACCESSIBLE
Michael BierutSource: Canva.com
Michael Bierut is usually related to the “democratization of design” thanks to his ubiquitous and unique approach in which he paved the way for an “accessible” design by which he made reading and consuming content easy and attractive, using an avant-garde and direct design technique.
SEEKS TO CONVEY IDEASMassimo vignelliSource: Canva.comConsidered by many to be one of the most influential designers of the last century, Massimo Vignelli was a self-proclaimed “information architect” who strove to condense great ideas into understandable formats and in ways that the public can better understand through his designs.
A clear example of his design style was in 1972 when he redesigned the New York City subway map, an abstract design, which was much debated, but ultimately proved highly effective.
BRIDGE THE GAP BETWEEN SEEING AND UNDERSTANDING
Milton glaserSource: Canva.com
Creator of the iconic “I ♥ NY” brand (that many were bought at one time), logos for Target and JetBlue, the famous intro that everyone will remember from the Mad Med series, and even posters for musician Bob Dylan; Milton Glaser has transformed what it means to create a powerful “timeless” design.
Milton Glaser focused on designing so that the first time someone sees a design, they understand the idea, as for him that was critical.
PAUL RANDMIX THE COPY (ADVERTISING PHRASE) WITH THE DESIGN
Paul randSource: Canva.com
One of the great contributions of Paul Rand to the world of design was the elimination of the wording that occupied the first place in it, to place it in the same position as the art design, thus creating a “whole” that combined, worked as a better way to convey a message.
BE EXPRESSIVE WITH TYPOGRAPHY
Alan Fletcher changed the way design was by thinking. Its expressive typography, the use of bold colors and a strong visual language, helped open the way for graphic design to be considered a key and crucial element for companies and not a mere extra decoration.
Lester Beall made his mark on the design community, both through his own inspirational, cutting-edge designs, as well as his revolutionary attitude towards design.
Beall brought the idea to American companies that graphic designers should be viewed and treated as creative problem solvers and that they should be more heavily involved on the commercialization side of the business.
Beall’s attitude towards design, as well as his own powerful designs, are what keep his work timeless and a standard by which today’s designers can measure their own work.
Born in 1505, Claude Garamond was the first person to specialize in typography as a design.
Throughout his life, he produced a series of typefaces that remain in force to this day, such as Garamond, Granjon and Sabon.
Not only did he pave the way for treating typefaces as design, but he was also a driver of what would be an evolution in graphic design.
JAN TSCHICHOLD FIGHT FOR NEW TECHNIQUES
Jan Tschichold Source: Canva.com Jan Tschichold’s career left a great mark on graphic design.
Author of the book “Die Neue Typographie” in which he established new typographic standards, he also pressed for the standardization of paper sizes and orientations for the typographic hierarchy, which are still in force today.
He was also the designer behind the iconic orange cover design for Penguin Books , where he oversaw the printing of more than 500 books.
LEAD AND PIONEERWilliam Golden Source: Canva.com
Distinguished by the American Institute of Graphic Arts (AIGA) as a distinguished member of pioneers who shaped the emerging field of graphic design, William Golden was an accomplished designer who changed the industry in ways thanks to his strong work at CBS.
He was also one of the drivers in insisting that an artist and a graphic designer should be considered differently, an element that helped give the field of graphic design more consistency.
USE A COUPLE OF STRONG MEANINGS IN YOUR DESIGNS
Jacqueline caseySource: Canva.com
Renowned graphic designer for her influential Swiss-inspired posters, Jacqueline Casey with her work helped to understand the importance of using a clean, strong and meaningful design.CIPE PINELES
FREE YOURSELF FROM LIMITATIONS
Cipe PinelesSource: Canva.com
Cipe Pineles’ design career spans various magazines such as Vogue, Vanity Fair and Seventeen among others.
She was the first graphic designer to become a member of the Art Director Club of New York and the first art director of a magazine.
Also the first designer to hire plastic artists to illustrate the publications of the magazines I work for, thus creating a current that would shape the graphic design industry in the world of magazines.
SUSAN KA RE
TAKE YOUR DESIGNS TO THE WORLD OF TECHNOLOGY
Susan kare Source: Canva.com
Graphic designer who made an important mark on the design world when she created a series of elements for the Apple Macintosh interface in the 1980s.Part of his work (which you will surely know) is the Monaco, Geneva typeface, the symbol of the “command” key on Apple keyboards, as well as the icon of the dustbin, the one of the paint pot tool, the tool loop, the save disk, among many others.
Many of Kate’s designs are still in use and have largely influenced current interface designs.
ABRAM GAMESMAXIMUM MEANING, LESS MEANS
Abram gamesSource: Canva.comAbram Games was the official World War II artist and widely recognized for his political designs.
Games’ work set a trend for designers around the world, thanks to its motto: “Maximum means, less means” which means that while the message and communication must be strong, the design must be kept simple, clean and direct.ARMIN HOFMANMIX MINIMALISM, WITH CONTEXT AND MEANING
Armin hofmanSource: Canva.comHailed as a Swiss design legend, Hofman was a designer who inspired designers past and present thanks to his powerful and clean designs with his constant tendency to mix context and meaning in them.
Hofman’s work typifies the Swiss concept of design with the aim of making work timeless, effective and thoughtful.Josef Muller-Brockmann, one of the world’s most renowned Swiss designers, captures the Swiss design style through geometric shapes, san-serif typefaces and vibrant colors.
One of his greatest legacies was his role in the development and promotion of the graphic design grid, a tool that continues to be implemented to this day.
SEYMOUR CHWASTCOMBINE YOUR DESIGN DISCIPLINES
Recognized as the designer who combines design and illustration, thanks to an expressive and iconic style resulting from combining two disciplines in radical playful forms that directly countered the clean and minimalist nature of Swiss design.Chwast helped develop a new trend based on the knowledge, appreciation and reapplication of styles and forms of the past.
CHIP KIDDMASTER VISUAL LANGUAGE
Chip kiddSource: Canva.comChip Kidd is a contemporary designer who specialized in book cover design and has been dubbed a “generator of an American book cover revolution.”
Chip Kidd’s unique approach is to work to incorporate the narrative of the book in a visual way through visual language. Thanks to this radical way of thinking about design, it has differentiated itself from the rest, thus creating memorable designs.Alexey Brodovich was an important figure in introducing European design trends to America in the 1920s, sparking a generation of designers who created simpler, more modern designs.
This was not the only foray into the world of design, as throughout his famous 15 years at Harper’s Bazaar, Brodovich would constantly experiment with new trends in photography, typography and design, factors that catapulted his talent as the center of attention.
HERB LUBALINPLAY WITH THE WORDS
Herb LubalinSource: Canva.com
Herb Lubalin is one of the biggest names in the world of type design or as he calls it “typography.”
Lubalin’s typography is said to have transformed and improved written messages in ways that copywriting couldn’t, and thanks to his firm understanding of visual language, puns, and simplicity, they were the factors that helped him. leave an important mark on the world of design.
OBSERVE TO BE ABLE TO TRANSFORM
Max miedingerSource: Canva.com
Max Miedinger was a type designer from Switzerland who became known for creating many of the famous typefaces that are used to this day such as Helvetica (Formerly known as Neue Hass Grotesk).
His typographic contribution, allowed to understand the importance of the use of clean, legible, flexible typefaces and without serif anywhere; something that allowed its popularity to increase naturally.
APRIL GREIMANPURSUE NEW TECHNOLOGY
April greimanSource: Canva.com
April Greiman is said to have helped in many ways to put the “graphic” into “graphic design.”
Greiman is recognized as one of the first designers who influenced and fostered the acceptance of the use of technology in graphic design and the arts, during the 1980s.
Greiman had previously defended this measure, since computers were seen as simple information processing tools. However, after the change of Greiman the industry followed suit.
JOHN MAEDABE INTERACTIVE
John maedaSource: Canva.com
John Maeda is another of the designers associated with the redefinition of the use of computer tools in the graphic design industry.Maeda’s work explored the limits of all the media she had access to, be they analog or digital.This exploration and the result of his works, became a fundamental step in the development of interactive motion graphics that are used very frequently in modern graphic design.THE LISSITZKYMIX COLORS AND SHAPES IN A STYLISH WAY
The LissitzkySource: Canva.comRussian designer best known for his propaganda poster designs using heavily stylized shapes and colors to achieve a powerful visual language.Lissitzky was also a highly influential figure in the development of the Bauhaus , a European school that would go on to produce some of the most revolutionary graphic designers and design trends.In short, Lissitzky and the body of his work set in motion an enormous domino effect that would eventually lead to the formation of many contemporary design practices.LADISLAV SUTNAR
USE DESIGN TO CONVEY INFORMATION
Ladislav sutnarSource: Canva.com
Famous designer recognized for making sense through design.
His specialty was information design, the practice of using design in a clear and intelligent way to help make information more accessible and consumed by the general public.
One of Sutnar’s techniques to help clarify his designs was limiting color palettes and fonts, a technique that continues to this day.ALVIN LUSTIGSUGGEST, DON’T SAY IT
Alvin lustigSource: Canva.comAlvin Lustig was a designer who radically revolutionized the design of book covers, the way they are displayed, presented and the thinking that goes into them.
Although at the time, the most common practice was to present a summary of the content of the book, Lustig operated under an approach based on suggesting rather than telling. In this way his designs left readers with an expectation of what they were going to read.
This approach was quite radical for the time and quickly became popular to the point that it is still common practice in most book cover designs today.
EXPERIMENT WITH 3D DESIGNMuriel cooperSource: Canva.com
Muriel Cooper was an MIT graphic designer who pioneered computer graphic design.
Throughout his career, Cooper was able to create designs that had visual depth, movement, size changes, focus changes, 3D fonts, and other elements.
To achieve these effects he used the use of computers, which at that time were something innovative.
These designs and Cooper’s style helped inform and shape a large number of digital designs down to our time.