With 13 years of experience and at the head of a company that generates 175 thousand Leads per month, Sujan Patel assures that it is important to stop producing mediocre content and create epic ones.Look at the best player no phone list australia inmarketing your market and be better than him,” he says.Learn about the 5 practical content production tips that we subtracted from your conferenceInvest in content circlesContent circles is as Sujan Patel calls the idea of writing content not only about your product, service or market area, but also about related issues. The content surrounding your area of action.Thus, if you work with natural products, you can also explore topics such as ecology and sustainability, for example.
Create backstage contenProducing content on how the backstage of your company works helps to show your integrity and credibility. According to Sujan Patel, in that way people can become passionate about what you do and feel like they know you.The specialist said that in his company it is common for the customer service team to receive questions about why the company is different, how the sales team works and other such questions.Consider that the backstage content can be a way to answer these questions, showing the excellence of your company from another point of view.Interview your clients
Talk to your clients to find out what they are doing to be successful. If you don’t have clients yet, gulf email list you can send a questionnaire for the Leads by email, asking what their problems are and create eBook and other materials with the answers.Also, you can tell their success stories in post format or other material. When telling it, don’t necessarily include the role of your content. “This is not Content Marketing, this is sales,” he says.
Adapt your content to other formats
The technique of adapting a content that already exists for other formats is called repurposing. Selecting your best content and adapting it for webinars, videos, eBooks and other formats is a way to make better use of what you have already produced.
For Sujan Patel, this is important because some prefer to hear a post narration or watch video to read a text, for example, or vice versa.
Get closer to the other teams in the company
Ask sales, customer service, and support teams, who have direct contact with customers and leads versus marketing, to deliver helpful content to those people.
At the end of the text of a support ticket, for example, the professional responsible for answering the questions may include a phrase such as: “I think you like this content for reasons X and Y”.
Don’t try to do everything at once, but take advantage of at least one of those things, he advises.