The income generated by e-commerce platforms worldwide will go from 901 thousand 344 million dollars registered in 2014 to one million 328 thousand 863 million dollars at the end of 2017. However, although 61 percent of the purchases made by Mexican consumers at the Peru Mobile Number List end of last year were made through national retailer websites, Mexico is not among the countries with the highest amount of retail sales in e- commerce. Therefore, it is necessary to promote e-commerce through events such as the HotSale , so it is important that entrepreneurs know at least 5 keys about the event:
It is about the sale that seeks to encourage retail through digital platforms, specifically on the web. A strategy to increase sales among the 50 million Internet users in Mexico, according to figures from the Mexican Internet Association (AMPICI). This practice emulates Cyber Monday in the United States, in which the economy is activated with sales of billions of dollars, where 84% of the population is online, unlike Mexico, with a percentage Brother Cell Phone List that exceeds 20 percent. hundred. The HotSale has been held every year, since 2014, and has been continued, thanks to the fact that it has been an effective strategy. In 2015, the participating brands achieved sales of 383 million pesos. The strategy has worked so well that this year it was extended to five days, the Mexican Association of Online Sales determined that it will take place from May 29 to June 2. More than 150 participating companies endorse the practice as a strategy that drives their sales at digital consumer touch points.