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62% of consumers would pay more for a simple shopping experience

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62% of consumers would pay more for a simple shopping experience

Before making any purchase, consumers seek to obtain more than one experience when purchasing a brand’s product. According to Insider, 62 percent of shoppers are looking for simple, memorable Chile Mobile Number List and positive experiences. Consumers appear to be looking for “simple” brand propositions, meaning 62 percent are willing to pay more for something simple but memorable, while 61 percent would recommend the brand if it has a clear proposition that saves them time. Chile Mobile Number List

According to the 2017 Global Brand Simplicity Index, where consumers rated brands such as Nike, Google, Ikea or Netflix , with 10 points for the simplicity of their ideas and the clarity of their terms of service. Apparently, companies like Amazon, KFC, Yutube, McDonald’s and 62% of consumers would pay more for a simple shopping experience Subway Brother Cell Phone List generate a high degree of empathy with customers, that is, serving consumers “fast and well.” Professional service brands such as health and auto insurance have a high degree of friction due to the nature of their categories. Although companies like Instagram, Twitter or Facebook score poorly when it comes to simplicity. And it is that a good 62% of consumers would pay more for a simple shopping experience customer experience implies eliminating as many steps as possible, which allows consumers to choose the channel in which they want to enter.

 

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