Better segmented impossible, don’t you think? In order to create a custom audience you must go to the Facebook Ads Manager and select the ” Audiences ” option . Once inside, you must click on the top right, on the green button that says ” Create Audience ” and from Bosnia and Herzegovina Email List the different options that will appear, select ” Custom audience from your website .” pixel_fb Then, configure the characteristics of your audience and when you finish copy the code snippet that will appear , like this one that you can see below. Save it because you will need it later, and click on ” Create Audience ” :fb_pixel_code To finish, add a name , description , URL and time that you want the data to be saved.
2. Install the Facebook tracking pixel on your website In order for Facebook to track your audience and their behavior on your website, cookies from the pages are installed on our computer, and in the case of Facebook this cookie is called a tracking pixel . Its function is to track user behavior on your website and save this information to be used in targeting ads, and that’s where the code that Facebook showed you while setting up your custom audience comes into play . This tracking pixel should be inserted into your website, pasting it right between the <head> and </head> tags in the site code.
5. Try To Connect On A Personal Level
In WordPress it is usually simple because many of the themes have a section to enter extra code in the ” header “, but if you do not know how to do it you can install a specific plugin for it called Facebook Conversion Pixel and that will add a text box to you can enter the code. giphy spytime 3. Create an ad or remarketing campaign Before creating a Facebook remarketing ad, it is best to allow a few hours or a few days to pass – depending on the number of visits your website receives – so that the tracking pixel can collect a considerable amount of data. When you see that the audience is large enough – you can check it on the “tab Public ” – creates a new campaign and give it a name , for example Remarketing .
To do this, create an ad as you normally would – here we show you step by step how to do it – ; that is, by clicking on ” Create ad ” in Facebook Ads, choosing in the ” Public ” tab your personalized audience that you saved with the Remarketing name (or the one you have decided) and finally creating different versions of the ad with images and targeted texts. to those visitors who left your website. Finally, add a budget and the duration of the campaign. define_budget1 Once this is done, you will have your Facebook remarketing campaign ready for action! EXTRA TIP : Remember that both the text and the images must be aimed at users who already know you , so do not make the mistake of creating the same advertising that you do to attract new customers who have not yet heard of you.
6. Take Care Of The Headline And Thumbnail Image
And above all, do not forget to review your ad every day to see the interactions and how your list is growing little by little . Finally, measure your results, analyze them to optimize your campaigns, calculate the ROI , invest more in the ones that work best, remove the ones that don’t work and, in summary, measure everything to be able to get the most out of the money you are investing in your campaigns. Facebook remarketing . Ready to create your first Facebook remarketing campaign? Now is your turn! Go to Facebook, start testing remarketing, and see for yourself the benefits of this powerful marketing tool. Did you find this online technique interesting to increase the sales of your business?
Did you know her? Are you going to try it? Tell us! And if this article was useful to you, don’t forget to share it with all your contacts so that they too can take advantage of the power of remarketing in their businesses On the other hand, if you don’t want to stay there and want to learn more about how to get the most out of Facebook both in your organic publications and in advertising , be sure to read these articles : How to create ads on Facebook? Step-by-step guide to launch your campaigns in record time 7 changes that yes or yes you should apply in your Facebook publications to improve organic reach How to schedule your Facebook posts with Postcron to save time How to advertise video on Facebook?