Almost 1 in 2 young Spaniards prefers to pay more for a quality brand

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Almost 1 in 2 young Spaniards prefers to pay more for a quality brand

Globally, the most marked youth are Indonesians (54%), followed by Mexicans (53%), and Russians (52%)
Not Italian, not French, English or German; young Spaniards are consolidated as the most marquista in Europe, only behind the Swedes, according to a Study prepared by IPSOS in 24 countries around the world. 48% of those under 35 years of age, that is, 1 in 2, prefer those brands that  gsm number database in nigeria offer the best quality guarantee, even if they have to pay more money for this.
The IPSOS Study has been carried out based on a scale from 1 to 5, where 1 is the lowest value and 5 is the highest score, in response to the question of “Are you willing to choose a brand, even if you have to pay more for it, in order to obtain more quality? ” In this case, 18% of young Spaniards have chosen the maximum value, 5, and 30% valued it with a 4.


At the European level, the second position of Spanish youth is surprising, above countries  gulf email list
such as Germany (47%), France (38%), Great Britain (36%), Italy (33%) and Poland (26%). Only young Swedes are more brand-oriented than Spaniards, with 58%, which confirms that, even in times of crisis, we still think that “cheap is expensive” and that brands always offer more guarantees of quality and trust.
Worldwide, the most marked youth are Indonesians (54% voted 5 or 4), followed by Mexicans (53%), and Russians (52%). The position of Japan stands out notably: they are the least brand of the 24 countries analyzed, and only 28% of young people under 35 years of age prefer to pay more for something branded. This means that 2 out of 3 young Japanese people are always looking for cheaper alternatives to the big brands.

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