Are consumers really willing to share their information with brands?

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Are consumers really willing to share their information with brands?

Information is power, and as such brands crave it, although they have not yet learned how to get it and treat it properly. Consumers are willing to share their personal data, if it gives them a better service.
This does not imply that they transfer your data in any way. In fact, they are genuinely concerned about the privacy of your information, as reflected by the results of the free nigerian phone numbers  Infosys global survey. 75% of consumers affirm that the vast majority of companies and retailers do not take advantage of the information they record thanks to their behavior to offer them personalized information, content, products or offers adapted to their interests.
This represents a loss of business opportunities. 78% of customers are willing to buy in those stores that show them personalized offers and promotions, adapted to their needs. 71% especially value promotions received based on their location.However, the fact that consumers want to receive a personalized experience does not imply that they are willing to provide all their data, especially from their social networks. 81% of customers would gladly provide their email address, but only 16% would do the same with their social profile. Companies still have a long way to go in this regard, to gain the trust of their customers.


In the medical sector, users are more vigilant about the security of their data. When it comes to sharing their most personal information face-to-face, 95% say  gulf email list
they have no problem. However, if we talk about doing the same online, this figure drops to 63%. In a way, they accept the idea, but for the most part they still haven’t made up their minds to do it. If it is about facilitating their email, 78% would be willing to do so, while 66% would share their mobile information, but only 17% would share their social profile.
The study also collects the opinion of users when sharing their personal data with financial institutions. A notable fact is that 82% of those surveyed trust their bank to carefully monitor their most important data against any type of fraud. In fact, 35% doubt whether their bank is really doing a good job in this area. This point is so important that 76% of those surveyed are clear that they would change sides if the competition guaranteed that their money will be more secure.

In this sector, intention also prevails over reality. 63% of customers would like their bank to communicate with them with alerts via mobile, although only 32% share this type of information with them. The necessary step to get that data is to show that it is trustworthy.
As can be seen, there is still some disorientation about the collection, treatment and use of information. Businesses demand this valuable data, but they don’t use it the way they should. On the other hand, customers demand a personalized experience, for which they would be willing to share their data, especially their email or mobile information. But they don’t really get the promised benefit. This leads them to be especially reluctant to share the information on their social profiles. Everything is a matter of trust, that users feel really sure that their data will be treated appropriately, and that with it they will obtain advantages, something that is still resisted.

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