Audience targeting in Adwords (Google Ads)

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Audience targeting in Adwords (Google Ads)

Do you know the new audiences for Google Adwords (Google Ads)? Can you imagine being able to segment in a similar way to Facebook Ads? With Google Adwords audiences we can achieve audience segmentation beyond keywords (or keywords), which will help us not only in re cell phone number database for sale but also in adapting the ads to the most specific audience, improving our CPC, etc.With the arrival of the new Google Adwords 2018 experience, the “audiences” section has not only been called audiences, but has also been improved and expanded in functionalities.
Audiences seem more interesting for campaigns on Youtube or Display, but in the next few weeks I will do a test with the Universal App Campaigns (UAC) to see if they help me improve my target CPA. I will tell you😉
What are Adwords or Google Ads audiences?
Adwords or Google Ads audiences are a way of segmenting campaigns , which helps to complement the mix of a campaign (structure, keywords, negative words, ads, …). We can use audiences to expand the reach of campaigns or to limit it (audience exclusions).
Total audienceKeyword segmentationSegmentation with Keywords + AUDIENCE


It is important to have data that allows us to convert information into knowledge that we can convey to audiences. If we don’t know our audience, we won’t get good results. Intuition is not scientific.
Why use hearings? gulf email list For me, audiences are a complement to the keywords of a campaign. It will depend on our objective and the knowledge about our public to use them or not.

Remarketing: It is the most basic part and used in the old Adwords or Google Ads. For example, it will allow us to impact people who have interacted with our website, app or who have seen a certain video.
Segmentation: Useful to reach people with certain interests, purchasing attitude or lifestyle.
Personalization of ads: Every brand, company or app has audiences with different characteristics (gender, age, …) which forces us to communicate differently to improve CTR results and therefore target CPA results.
Segmentation or observation
Within the audiences we have two configuration options :Segmentation: It is the traditional segmentation. The campaigns will be aimed at the audience we have selected, which will allow us to fine-tune to reach potential clients.
Note: It is an option that does NOT limit the reach of the ads to a single segmentation, but allows us to monitor the performance and customize the bids according to our objective.
Where does Adwords get the data from?
Adwords will obtain the data to create audiences from its own technology or from a list that we upload from our own database . It all depends on the objective of our audience.
We can create lists based on website visitors, app usage, customer list, etc.
In the purest Facebook Ads style, using its machine learning technology and thanks to the data provided by its own tools:

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