Collecting data from multiple studies, Ymedia has published its report “Actualydad January 2014”, in which it analyzes and summarizes the main developments in the digital world.According to the Telefónica Foundation study on the use of smartphones in Spain, we are generating a great dependence on our phones, which we consult an average of 150 kuwait mobile numbers list times a day (1 time every 6 minutes). Sales through these devices have exploded and 64% of users make at least one purchase per month with their phone. In addition, 80% of users use their phone to research products they plan to buy, placing this search in the late stages of the purchase process since 55% of purchases made with the mobile phone occur within 60 minutes after a purchase. search related to the product.Regarding social networks, it is estimated that a third of the time of Smartphone use is dedicated to RRSS. Regarding the relationship between the Smartphone and other devices, 72% of users affirm that they use instant messaging (WhatsApp) at the same time that they consume television content.At the end of January, the IAB published its third annual study entitled “Top 50 Brands on Social Networks”, which analyzes the activity of the main brands that invest in the most relevant social networks. Through the PRGS model (Presence, Response, Generation and Suggestion) the impact of a brand in this environment is measured.According to the study, brands focus on seeking more and more ‘engagement’ with the consumer and for this they offer more elaborate content and have managed to increase the time spent on networks despite the fact that the volume of consumers has suffered a slight decrease in 2013 compared to last year. Brands seek to achieve more and higher quality interactions with users.
Also in January, a new player arrived on the mobile phone market. Lenovo, the Asian giant, bought Motorola from Google for $ 2.91 billion. This sale puts an end to Google’s short step in the mobile manufacturing business, although it will keep most of Motorola’s patents in order to shield itself from possible lawsuits with competitors, especially Apple, and also allows it to focus on the development of the system. Android operating.Lenovo, which acquires the Motorola Mobility brand and the license to use the patents, manages with this operation to enter the American mobile telephony market with a position that allows it to compete with the market leaders, Apple and Samsung, as well as with other producers Chinese Smartphones.