The personalization of the contents aims to develop specific and. Individualized marketing materials and actions. Through market data, purchase and navigation, companies can offer different experiences according. To the stage of the purchase journey, the profile or the behavior of consumers.
A little over 100 years ago, the story goes that henry ford told his customers. At a meeting that they could buy a car any color they wanted, as long as it was black.
Whether true or not, the fact is that since then the way we understand and treat consumers has completely changed.
If in the past they were just hostages of the few companies that offered. Products and services, today they are at the center of all market practices, especially in content marketing strategies .
However, personalizing content is much more than delivering the right material to the right people.
This practice is one of the pillars of the modern internet, it is behind. The success of large companies and, in addition, it is integrated into. Current debates regarding the use of personal data, a topic on which marketers talk more and more . .
In this scenario where consumers expect personalized experiences. How can your company operate, what benefits can it obtain. And what do you need to know to Media Directors Email Lists apply this concept safely and effectively?
That is what we will talk about in this article.
What is content personalization?
Content personalization consists of using customer (or user) data to provide. Publications, messages and offers based on the interests, behavior or maturity of the customer within the purchase process.
Certainly you have already seen this practice on several occasions. Your name in an email message, suggested pages based on navigation. Banners with recommended products and various other situations.
What you see on the home page of netflix or amazon, for example, is not the same as what other users see.
The content displayed is automatically adjusted based on your location. Your devices, your interactions, and various other records. Pure customization!