Welcome back to Soy de Marketing! In this article I am going to offer some tips on creating content for business blogs and social networks.
Creating effective content is essential to connect with the user and achieve engagement . When you find a business blog that offers quality content and that is useful, it shows. It is appreciated.
Today with the amount of social networks, platforms, forums, etc., that we find it is difficult to create good content oriented to each platform.
Good content coupled with good promotion is the key recipe to achieve good results.
Have you heard of Content telemarketing list providers
It is one of the questions that I have seen the most about social networks and what they contribute. But why is social media important? Do we need “Content Marketing”?
The users of these social networks are saturated with information .
These users are increasingly demanding with the content , as well as with the products.
Good content is synonymous with good conversion .
The quality of the content makes the user trust our brand . Without a doubt this is a fundamental aspect for me.These reasons seem more than enough for us to create good quality content , useful in those blogs or pages that we manage. The most effective contents are images or illustrations, videos, infographics and graphics, presentations and E-books.
From now on I will show you some tips to get quality content that attracts attention and generates visits and better conversions.5 tips for creating effective content
Create a strategy
The first step, before starting to write or share content, is to develop a content strategy for each gulf email list platform or social network.What does the competition do? How can you differentiate yourself? If you want a different content, that attracts attention and gets conversions in your business, you have to offer something better or different from your competition.In the development of the strategy, it is also convenient to be clear about what budget and therefore what tools we are going to use: Email marketing, CRM, RRSS payment tools, etc.
Know your target audience
Who is your content for? Who is your target audience? It is another of the first questions that you have to clear. If the blog is for a business that you already have defined, it is likely that the audience will be the same, except for some exceptional cases.
Some of the aspects that you have to take into account to define your target are:
Age : It is enough to define by ranges.
Location : If it is in specific cities where your business is present or if it is a product oriented to urbanized or more rural areas, etc.
Language : Generally Spanish, but if the business has to do with tourism we have to take into account the languages of these people.
Interests : The most important factor. Talk about people’s tastes.
Purchasing intention : If it is a recurring product, if it has a lot of competition in the market … How does your target audience act on these issues?
It is essential to find niches for people with very specific concerns . For example, I think that in the future there will be very specific concerns related to veganism, pollution, nature, animal testing, etc.Use eye-catching and quality imagesIt is very easy to create images in Adobe Illustrator using freepick templates (or other providers), but we can always hire a pack with ShutterStock.To begin with, I recommend not spending a lot of money and being more creative. Some platforms likCanva allow us to create designs easily and quickly. If you do not know Photoshop or Illustrator it is your best option. Some examples from the blog:
digital marketing blogUsing infographics to summarize information
If we have quality information and we want to make it more “edible” for the user, a good way is to create infographics . One of the advantages of these infographics is that they can be easily shared, which favors viral content . They are totally recommended and currently they are what offers the best results.
Digital Marketing Blog – Infographic 1
Graphics to summarize the information
When we have a lot of information or it is complex to summarize with words, it is best to summarize with graphics and then share them. This will serve us both for blogs and for RRSS. Plus, marketers love graphics.😄
Digital Marketing Blog – Study
This graphic corresponds to the study “Estudio Mobile 2015” by IAB Spain and talks about the second screen that is carried out in Spain for its sample. It’s a good way to simplify your data and make it more attractive to the eye.Finally, I leave you some tips on things that we should never do when creating content.
10 Things We Should Never Do When Creating Content
Before launching content on your social networks, ask yourself these 10 questions and make sure that you are not breaking any of these “rules”:Create content that is difficult to read or understand.Create content that with its colors bothers us to read it.Create content that does not contribute anything.
Use content that is not adapted to the environment where they are.Create content with typography, ugly or non-corporate.Contents that do not have to do with the image you show.
Visually unattractive content.Create content with the brand logo, or sometimes simply include the corporate font or colors.Create content with misspellings. When in doubt, look for the word in the RAE.
Create content with false or misleading as a hook to attract users