esign your own optimized landing page with the tips and resources that I’m going to show you today in I’m from phone number contact list We have to create landing pages thinking about the user, how to facilitate their experience and making it clear what the added value is.What is the best you offer? Are your visitors interested? Does it add any value to them? These are some of the basic questions that you should ask yourself if you want to achieve the success of your campaign, either to get leads, download an E-book, get subscribers, etc.What is a landing pageA landing page or landing page is a simple web page, designed for the conversion of visitors into leads. They are websites that weigh little, load quickly and are highly optimized to meet their objective; the conversion.
The first step is the call to action , which is like a “hook”. We have to seduce the user to take him to our land, where we are going to entertain him with our benefits.In the second step the user clicks on the call to action and reaches the landing page, it is our moment, we have to give everything to try gulf email list to convince the visitor of our product / service. It is common to have the landing form connected with a CRM to better manage those leads. Once the goal is achieved, we must not forget to thank you.In third place should create a landing page through which we can use to display more content that will strengthen our relationship. In addition, here it is important to configure the conversion pixel so that platforms such as Adwords or Facebook recognize the origin of the leadsLanding page optimization
The optimization of landing pages must be done thinking of the only goal of increasing the conversion rate or CRO . For this, a clear premise is to avoid vanishing points, as leads can be lost due to our structure and web design. Striking headline: It is the first thing that is read and in some cases the only thing. We must make clear the benefit to be obtained , the added value of our product / service. Be clear and concise. In the second line we can add some multimedia element, such as a video.
Form configuration: It is the information gathering element and therefore we must take care of its design. For me there is a clear relationship between the interest / quality of the leads and the number of fields to fill out. We only have to ask for the necessary data to be able to establish a first contact with that lead. Then we will get other necessary data. For better management, it is convenient to use a CRM.
Minimize leakage points: We have to avoid the navigation menu, the blog and links to other content that may distract or lose the visitor. Likewise, the design has to “guide” the visitor’s attention to the content and subsequently to the form. Include recommendations and awards: I recommend adding these fields at the end of the landing page, for those more demanding visitors who read everything. This information will help build trust and credibility Easy and inexpensive solutions
Easy and inexpensive, so you want more. With some of the tools that we are going to see in this post, you will be able to configure your landing page as you want and perform A / B tests to determine which one is more effective. Years ago if we wanted to develop a web page or a landing page we had to hire the services of a developer (quite expensive by the way).Today we can achieve great results for less than $ 20 a month . I have made a compilation of three web pages that are dedicated to the development of these recruitment websites and that offer different modalities and payment plans.It offers landing pages from $ 29 a year and you can find hundreds of templates focused on different actions. Templates for Lead Generation, Two-Step, Click-Through, Thank You, Webinar, E-book, Event and App. Example with responsive model:
In my opinion, they make this tool easier and more intuitive for your own benefit (more people will be able to use it, less need for overhead by agencies, etc).
Today I received an email informing the digital marketing agencies or specialized in SEM that we can now test the new version of Adwords. In my opinion, it offers a dashboard more similar to Facebook (which is the easiest thing that exists) in order to carry out PPC or Paid Media campaigns.Some of the news that it offers according to Google are:
Easy to find all the opportunities of your campaigns.
Get valuable, useful and practical information thanks to the new graphics.
Save time, gaining productivity thanks to quick accesses.
Simpler design for ease of use.
When will it reach the whole world? At the moment it lets use both versions, but it is likely that within a few months it will already be an irreversible change.