Investment in digital advertising will reach $ 229.2 billion in 2017 worldwide, according to eMarketer estimates . The digital marketing should consider this and other essential trends before developing a Digital marketing: 3 trends on the web, essential for today’s marketer Italy Mobile Number List strategy, in fact there are at least three of them vital: ONE. According to Smart Insights, Google and Facebook continue as a growing digital advertising duopoly, even showing a graphical projection to get a bigger picture.
TWO. Last year, an investigation carried out by the Anatomy Media agency, among 2,700 users in the United States, revealed that 32 percent of Millennials have at least one Ad Blocker installed on their desktop or laptop computer, 17 percent in their mobile device and 14 percent in both terminal options, which leaves only 36 percent of the users surveyed without Brother Cell Phone List the installation. This year the trend will continue to grow, directly impacting web Digital marketing: 3 trends on the web, essential for today’s marketer advertising aimed especially at this population sector. THREE. Digital marketing will also be impacted by the growing trend of IoT . McKinsey predicts that the economic impact of the Internet of Things by 2025 will be enormous, especially in relation to factories, with an estimated increase of 3.7 billion dollars.