As Digital Marketing is a relatively new field, many people look for courses in the area, both to have an introduction to the subject and to deepen their knowledge. And it is not for less. To achieve a comprehensive understanding of the elements that are part of the lead generation machinery, training is a must. In addition to this, new advancements and tools appear every month, so there is always something new to learn. Every year new social networks are born , Google changes its algorithm and changes our compass when it comes to developing strategies. Why take a free Digital Marketing course
Taking a course in Digital Marketing can be useful for various professionals at different times in their career. For entrepreneurs, for example, the popularization of the internet brings the opportunity to promote different types of businesses. However, in order to do this, it is important to know how Digital Marketing works and how to apply it within your company.
Taking an online course in Digital Singapore Phone Number List helps you have a better understanding of the market, save time when choosing learning content and obtain the necessary guidelines to create the best possible strategy and apply the best practices in your company.
In turn, for professionals such as managers, analysts and consultants, a Digital Marketing course is a valuable resource for training and constant updating, to carry out activities within the company and a possible differential in their study plan.
For young people and students who are choosing a profession to follow, the career in Digital Marketing emerges as a good option. In this scenario, taking a Digital Marketing course is a way to complement university learning and professional training to respond to market demands.
It is for this reason that here at RD Station we prepare 3 special courses, where you can learn all the fundamentals of Digital Marketing, focused from the Inbound Marketing methodology. Gulf Email List RD Station: Inbound Marketing Training Course
The RD Station Free Inbound Marketing Course is a video course taught by RD Station experts, where we explain what Digital Results Marketing consists of and how each of its stages is involved in your Marketing strategy.
During the classrooms, you will learn concepts such as Buyer Persona, sales funnel and the Inbound Marketing methodology itself , from attracting the most qualified prospects, to selling and analyzing results.
Through 5 episodes and a total of 50 min, you will know the entire process by which potential prospects are qualified and selected, to become real opportunities that end in sales for your business. Everything, through Digital Marketing actions.
In the classrooms you can approach and become an expert in the following topics:
Concepts of Buyer Persona , Customer Journey and Inbound Marketing methodology.
What is audience attraction: channels and strategies such as Content Marketing.
What is the process of converting visitors to leads or sales prospects.
How to perform Leads nutrition.
What is Marketing automation.
How the Sales Model Works with Inbound Marketing
How it helps to have analysis in Digital Marketing.
Learn about RD Station’s free digital marketing course here and start your studies now.
RD Station: Advanced Inbound Marketing Course
In this video course, our experts explain how you can manage and implement an Inbound strategy from the Marketing and Sales area in your work.
During the virtual classes, we will deepen the topics seen in the previous course. You will be able to take your Inbound Marketing strategy to the next level, address the leads generated by your strategy and achieve the opportunities that your company needs.
During the course you will see the following topics:
RD Station: Course of our platform in Plan Light
In this video course, we will explain how to use this Light Plan ($ 5 USD per month) and start your digital marketing strategy for results.
We will teach you the stages of the sales funnel in practice to develop your Marketing strategy.
During the classes, you will learn functionalities such as Landing Pages, Email Campaigns to communicate with your audience, Mail Automation to make email sequences, Pop Ups to include on your website and to make a contact database import.
Get to know our Tutorial: RD Station Marketing Plan Light here and start the journey to take your strategy to the next level.
Learn about other free Digital Marketing courses
In addition to our video course, on the web there are different free courses for those who want to train in the world of Digital Marketing. Do you have doubts about where to start? Do not worry. We have selected 9 free Digital Marketing courses that you can start developing to acquire new skills or keep up-to-date.
1- Google Activate: Fundamentals of Digital Marketing
Google offers free training to empower people in the online world. Through Google Activate , you have access to different initiation and update Digital Marketing courses. One of them is the Fundamentals of Digital Marketing , with which you can learn everything you need to start working on your strategies.
This 40-hour basic course, accredited by the Interactive Advertising Bureau (IAB), has 26 modules created by Google instructors and includes different practical exercises and real examples that will help you achieve good results.
2- Rock Content University: Content Marketing Course
The Rock Content University Content Marketing Course is what you need to understand the fundamentals of creating online content for lead generation. The Rock Content University is a platform with educational, free and paid content for all those interested in Digital Marketing Courses.
During the course, you will find content focused on planning, social networks, blog, emails, sales funnel, qualified prospects and value metrics. Upon completion, you will have a totally different vision of content generation.
3 – Web Empresa University: Online WordPress video course
If you are interested in creating a website or blog, you can take the Web Empresa University WordPress Course . It is a guide composed of 11 videos, with which you will learn to work with this famous platform.
It lasts 175 minutes, where they teach you everything you need to build your own site within the platform: from installing WordPress, to adding posts, pages or managing menus and widgets.
4 – Google Analytics Academy: Google Analytics for Beginners / Advanced
Google Analytics is an essential tool for any company that wants to measure the results of its Marketing efforts. And it is that without metrics, we would be working blind, don’t you think?
Within the Google Analytics Academy portal , you will be able to understand how Google’s measurement tools work, so that you can expand your business through analysis and collection of real data.
Here you can find two extremely important courses: Google Analytics for Beginners , where new users learn to create an account, implement a tracking code and configure data filters; and Advanced Google Analytics course , where the most experienced user will discover how data is collected and processed to generate easy-to-understand reports.
5 – Semrush Academy: SEO Fundamentals Course with Greg Gifford
If you want to learn the basics of SEO , this free Digital Marketing course is ideal for you. In just 4 hours, you can discover with Greg Gifford (Director of search and social networks of DealerOn ), how SEO works, how to get more traffic and bring more customers to your website.
In this SEO Fundamentals Course , you will discover the basic concepts in the matter and you will learn together with a world-class expert, how to enhance the positioning of your website. After completing the course, you will have all the necessary knowledge to take and pass a basic concepts exam. By passing it, you will get a certificate endorsed by Semrush , one of the world’s leading content development and optimization tools.
6- Coursera: Social Media Strategies
This virtual course platform offers a free license for 7 days. You can take advantage of that time to take courses such as the Social Network Strategies , endorsed by the Austral University of Chile, where you can acquire the initial knowledge to create the objectives, strategies and tactics for the social networks of your Digital Marketing plan.
You will know the best techniques to work on Facebook, Twitter, Instagram and LinkedIn; including content strategies, ads and statistics. The course lasts 20 hours and will give you the necessary bases to start a successful strategy in social networks for your company.
7- Coursera: Digital Advertising with Google AdWords
With the course Digital Advertising with Google Adwords (Now Google Ads), present in Coursera , you will learn the fundamental concepts and advanced techniques of advertising in the most important search engine on the web. With this knowledge, you will be able to correctly create, publish and optimize your campaigns to promote your products or services.
The course addresses both the Search network and the Display network, with a theoretical and practical approach to the tool. It lasts 33 hours and is an essential course if you want to effectively develop your internet advertising strategies . Vilma Nuñez: Initiation Course in Facebook Ads and Instagram Ads.
Vilma Nuñez is a renowned international Digital Marketing consultant. Within its website you can find an excellent basic course on Facebook and Instagram Ads. With this you will understand from the key concepts of online advertising, to how to create a good Facebook and Instagram campaign to meet your business objectives.
This introductory course is divided into 6 lessons, with video content and downloadable resources that will allow you to discover the most useful features of Facebook and Instagram Ads.
IEBS School: Email Marketing Course
The Email Marketing Course: Create your first newsletter , from IEBS School , will allow you to take advantage of one of the most powerful tools we have to attract new customers or retain current ones.
Sending Email Marketing is one of the most common and effective channels to obtain results. It allows us to know more about our potential audience and how to interact with our website, communicating frequently over time and remembering the value of our company.
In this MOOC (Massive Online Open Course) of 10 hours, you will learn to design newsletters, organize and segment contacts and communicate better with your audience, to improve engagement and conversion. The course focuses on the use of MailChimp for sending campaigns.
These are some of the possibilities you have on the web to study Digital Marketing, expand your knowledge and enhance your actions in the area.