One of these is the empathy map, a resource used to design the profile of your ideal client based on their feelings.In this post, learn more about what a map gives buy uae number online empathy and knows how to make one for your person .What is the empathy map
In times of conflict the phrase “the world needs more empathy” is heard. This is because that feeling – which describes the ability to understand the emotional state of the other by putting oneself in their shoes – allows us to see situations from different perspectives and understand the reasons why individuals act out of unnecessary strikes.Now, imagine removing those feelings from the plane of ideas and placing them on paper, dividing them into categories such as pains, needs and feelings, into quadrants that facilitate visualization. This is how the empathy map works. As its name implies, the idea is to detail the personality of the client to understand it.
The empathy map can be designed on a blackboard, flip chart , paper or on a computer. When it is done on paper, it is common for it to be completed with post-its. Regardless of the chosen support, it must be divided as follows:What are your needs?
How to make an empathy map in 6 steps
Now that you are clear about what the empathy map is, it is possible to put it into practice in 6 steps.Before that, a stage that would be number zero is to previously study the behavior of your ideal clients is to create a person – a fictional character built from the ethnography of real people, with psychological characteristics, that represents a group with qualities and similar behaviors.
For this, the ideal is that you have a minimum audience: people who follow your company on social networks , who like what is published and even those who are already customers.
From this, you can share your results with other people on the team and brainstorm to present ideas and receive suggestions from colleagues, which can characterize customer segments. In addition to that, you must give a name and age, which will help to give an idea of who it isWhen you have that information, you are ready to create your empathy map! What do you seeThat first quadrant refers to the visual stimuli that your person receives. Try to answer questions like:
What is the world like in which the person lives?
What are your friends like?What is the most common in your daily life?What do you hear? gulf email list Here, think about what your person hears not only in a sound sense, in music or conversations, but also in the influences of various sources, such as the media. You can look to answer questions like
What people and ideas influence you?Who are your idols?What are your favorite brands?What communication products do you consume?) What do you think and feel?
They are the ideas that your product or service awakens in the minds of consumers.This point is related to the consumption of the product or service, from when the person makes the decision to buy it. To understand what your person speaks and does, pay attention to his behavior: the speech he makes and what he practices. Answering questions like these can help:
The objective of the empathy map below is to describe the ideal client of a distance specialization company, but it can serve as inspiration to create your own, regardless of your business segment.Juliana is 36 years old and has lived in Bogotá since she was born.He studied administration at the National University and a master’s degree in finance at the Universidad de los Andes, works in an insurance company, with sales management. For her, quality in education is very important, because she knows that having degrees from good institutions opens many doors.His life is hectic and he is divided between family and work to get everything done. It values comfort and luxury, as it ensures that, to be well seen in its market, it must convey confidence, seriousness and power through its visual.She has 2 children and divides the tasks with her husband, in addition to having a great collaboration from her parents in raising them. Whenever you need it, the grandparents take care of the grandchildren. She likes to go to a restaurant with her husband and friends to have time for herself, have her favorite wine at the restaurant that is trending at the time.
Her mother is a figure of inspiration, since she was a professional with a career of recognition, which Juliana also hopes to have. Due to the time she spent outside of the market to care for her children, she feels a bit outdated.
She is in search of new knowledge such as management, agile methodologies, Digital Marketing and others that can be added to her curriculum and in the day-to-day life in companies to improve her performance and be more recognized, as she dreams of reaching the board of directors of the business.