Since last year, Instagram introduced new tools “very similar” to Snapchat, such as filters and stories, but kept its strategy secret, which was to copy and improve the integrated designs. Copying and improving Snapchat tools helped Instagram to add new users, which until April 2017 were more than 700 million , and it is expected that by 2018 it will already exceed the Egypt Mobile Number List barrier of one billion users. For its executive director, Kevin Systrom, it is not a bad idea, but quite the opposite, it was “a good deal”, as he argued that Instagram was born as an application that concentrated elements of Twitter, Facebook and Hipstamic , even referring that these can coexist, although he declared that the criticisms were fair.
For Instagram, taking elements from other platforms is not copying or theft of intellectual property, but rather it is part of the innovation process in technology companies. Even Kevin ruled that Snapchat copied other filters to adapt them. In addition, with the increase in users, the social network Even the CEO of Instagram thinks it’s a good idea and “good Brother Cell Phone List business” to copy Snapchat has been an excellent platform for the Even the CEO of Instagram thinks it’s a good idea and “good business” to copy Snapchat influencer marketing industry, since by 2020 it will be worth 10 billion dollars , and it is daily reviewed by more than 400 million active users.