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Facebook E-Commerce

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Facebook E-Commerce

Facebook e-commerce , this is how we will end up calling this social network in a few years. Some time ago, a professor of the subject that today would bear the name of “digital how to buy a phone number” told me; “Facebook is wrong betting on advertising, people do not enter Facebook to buy . ” He was clearly wrong … Facebook is increasingly betting on e-commerce and proves it with a new ad format: Collection .Collection is a new ad format that allows you to show an image or a video and underneath the featured products. When the user clicks on the Facebook ad, they access an immersive and fast-loading shopping experience in which up to 50 products can be viewed. At the moment the first to use it have been Adidas and Tommy Hilfiger.

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Facebook wants brands to be able to tell visual stories with their products . The goal of Facebook was to unite video and products to be able to offer a fast user experience around the purchase of branded products. gulf email list According to “Omni-channel Shoppers” 45% of online sales go through a mobile action, which suggests that we still have much to improve in terms of the mobile experience. This type of multi-product advertising will benefit the cross-selling of other products, thus making advertising on the social network more effective.In addition to this new format, Facebook will launch a new metric to measure “exit clicks” , which will show the number of clicks that take people off Facebook. This metric can be interesting to better optimize the investment in FB.

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