A few days ago, Facebook launched Graph Searh , a new semantic search engine for its social network. This new search engine brings together all the information that our network of friends is willing to share with us from photos, videos, places, interests and data in general.ccording to Zuckerberg’s mobile phones greece promise, users will be able to personalize searches by specifying music and restaurants that their friends or their favorite dentist like , for example. Until now, this enormous flow of information is not indexed by Google, which on the contrary does record the activity on other social networks, such as Twitter.
The privacy options will be those that determine the content that can be searched , the content configured as “Public” will also appear in the search results.
Graph search Facebook
Knowing what the operation of this search engine will be, we realize the importance of the interaction of users with our Fans Page, since now the number of Fans matters and the interaction of my Fans with the content that is generated in our Fans Page will be very important to be able to appear in the largest number of searches in the Graph Search of my target audience.Facebook Graph Search promo video:
The Facebook team explains what this personalized search engine will consist ofIn summary, what does this new semantic search engine provide?reinforces the importance of creating Fans Page for companies gulf email list Importance of attracting Fans, selecting my target audience very well (let’s avoid the indiscriminate increase in fans)
Importance of generating relevant content for our target audience that invites them to share it
Final Reflection: Does it benefit companies to have a Facebook Fan PagThe existential doubts that entrepreneurs and marketing directors raised in relation to the usefulness of the social network as a commercial tool, we can conclude that, if what is promised is achieved with this tool , the doubts are dispelled since it would function as the search engine from Google with the difference that the search result that it will return will be more relevant since it was my own friends or acquaintances who have recommended it.