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Today Facebook is a tool that must be included in any Online get a german mobile number strategy of a company (having links to the web and recommendations helps to improve SEO, increase visibility, etc).WHAT GOALS ARE ADVERTISERS PURSUING ON FACEBOOK?Brand Image (Awareness)Community growth (Audience GrowthSale and / or contact (Conversion)
Commitment to the brand (Engagement)Source: The Socialmedia Ads Report 2012 by Socialpoint
Different studies and our own experience in the agency, have shown us that selling on Facebook directly from an ad does not work . Internet users associate Facebook with leisure, and therefore they do not like that you try to sell them or take away from their time of fun and sociability, so ..WHAT IS THE BEST WAY TO PROMOTE YOUR BRAND, WITHOUT TAKING THE USER OUT OF THEIR COMFORT ZONE?
The ones that work best are fan recruitment campaigns (goal number 2). That is, you advertise your company page as a community. Here is a small manual for you. For example: A company in the motor world that advertises itself as a community of car enthusiasts, such as Demac Motor , a Madrid company dedicated to reprogramming engines that already has more than 200,000 fans:WHAT CHARACTERISTICS SHOULD THE ADS MEET?

Germany-Phone-Number-List (1)

Invite the user to Join a community (not to buy your product)
Use an attention- gulf email list grabbing photo (not a sale)
That the ad directs to a landing page within a fan page that encourages the Internet user to follow you
Segment the ad by categories and interests , not by age or gender
Show the ad to at least a million people , in this way we ensure an optimal number of impressions and price per click, the average would be to obtain 30 to 50 daily fans with an investment of € 5).
In this way we kill two birds with one stone. On the one hand, we retain our target audience in a space to which whenever we want we can send commercial inputs (without going overboard), and on the other hand, we increase the number of fans, which will help us improve the positioning and visibility of the brand on the Internet.In organic positioning, there is always talk, in terms of optimization, about the actions that we can perform on the web ( SEO OnPage ) and about actions outside the page ( Seo OffPage ), but little is said about how user behavior influences the website itself, that is, the user’s experience when browsing the different sections of our website.What three elements of user behavior does Google take into account?The index bounce ( bounce rate )visit time (average duration)recurring user (returning visitor)
We can analyze these three metrics through tracking tools, such as Google Analytics. Each website is different, and there are no standard figures from which Google is based, but what must be clear that the question is to gradually improve these figures.
web analytics results

As we can see in the previous image ( Mediaclick web February 2013 vs. January 2013 ), all the points related to user behavior have improved (more visits, more average visit time, less bounce rate, etc). This data is received by Google (the almighty that knows everything) and indicates that our website is increasingly liked by users, and therefore, it deserves to appear in better positions in search engines .
How can we improve the user experience on our website?
Enter new content on your website regularly , we can do this through a blog (see ” Guide to position a blog in the first Google results “), so the user will periodically return to your website.
Use an accessible language for the user, accompanied by videos and images that make the explanations very clear , in this way the user will spend a good time browsing your website to see all the services you can offer and you will avoid leaving as soon as they enter (See infographic ” 12 essential elements that a home page should have “).Integrate social networks on your page , invite the user to follow in one of your channels, it is a good way to notify them that you have new content and come back again, in addition to creating inbound links (see “ How does Google Plus influence the organic from our website? ”).
Adapt your website to mobile devices , each time they gain more ground, and if the user finds an unsupported website, the visit time, the bounce percentage drops and they rise sharply respectively.

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