Hello Marketers! Today in Soy de Marketing we are going to talk about that step that turns our blog into a whole money site . Since we are talking about a money site and not a blog that allows us to vent about our hobby every weekend, we have to think about what our future source of income will be.
Monetizing a blog is neither as easy nor as difficult as some people think. In many cases it arrives unintentionally (exceptional cases), you have a quality project and a company is interested in you …In this article I am going to introduce some of the basic ways to monetize a blog.Why is monetization important?
Maintenance costs : A blog, like a website, has fixed maintenance costs, such as hosting, server, domain, payment plugins, images, …Blogger working hours : Training, writing, content promotion, image creation, etc.Editors or professionals who collaborate sporadically: In many cases they are people who have a separate remuneration.External services , such as SEO, web design, digital good telephone number advertising, etc.
For these reasons and especially because everyone who works things deserves a reward for their work, it is advisable to try to monetize a blog .It is important to be clear about the difference between “monetizing a blog” and “getting rich with a blog”, they are very different things. You can go thinking about the first one. In reaching the standstill, cover costs.
Can all blogs be monetized?
Obviously not. We have to be realists. gulf email list The first thing to know is that a blog always starts at a loss. Time, money and effort that we put into a project that we do not know if it will bring us benefits.
To know that the time has come to monetize your blog, you have to get a series of KPIs that vary over the years. The best known is the number of visits. Some experts speak of having a monthly minimum of between 30,000 and 50,000 visits. Then, manage to keep it.There are other factors such as recurrence, content virality, general interest … As I say, it depends on each blog category, whether it is very niche or more general.How do you monetize a blog?
There are many ways to monetize a blog. Let’s look at some typical examples of how to sell or monetize a blog:Google AdsenseIt is the most popular, simple and easy way to monetize a blog . Part of the basis that the greater the number of visits, the higher the income. With Google Adsense we will be able to monetize but from there to get high profits … Difficult !. Is that horrible ad on your website for € 20, € 30 or € 40 a month worth it?Sale of products or servicesSelling a product or service on a relevant and positioned website is a great way to get money. However, this is one of the most complex options to achieve in the short term. To get to sell something on our site we need more than time and dedication. Here we could talk about:Drop Shipping: It is a type of sale in which the retailer does not store the orders, simply acts as an intermediary with the wholesaler. Let’s say you “get the order.” Very interesting today.
We recommend certain products to site visitors, and if they buy the product through a link on our website or through a cookie that has been placed on their computer, we will obtain a percentage on the purchase . Here the interesting thing is to know which keywords are the ones that offer the most money
Selling links / sponsorship
If your website has a specific theme and good SEO power, you can sell articles (with their corresponding follow link) . It is a very common practice, although Google is after it because it violates its policies …Paid contenIf you offer quality content, you can create a private access section to sell paid content. With tools like Shoplocket to sell your products:If we do not want to use Google Adsense we can manage banners manually . Imagine, for example, that the magazine “Very interesting” buys a prominent space on this blog and pays a monthly fee to have the banner. Another option is to pay based on the traffic I generate to your website, the leads I report, etcConsultancy
Very typical in certain sectors. You create a personal brand, position it and sell your services as a freelance professional . It sounds easy, but it is not.These are some of the ways that there are to monetize a blog. If you search on Google you will find a marketing / consulting blog that is clearly monetized. Later we will see in more detail in Soy de Marketing some more detailed ways to achieve a Money Site.