Manual Google sanctions , yes, the worst nightmare for an SEO Specialist or a Webmaster. Today in I’m from buy data for cold calling we will focus on manual Google sanctions, showing solutions and some tips to reconsider a sanctioned page. From time to time our website is exposed to the Google algorithm, something that can very negatively affect our position in the SERPs (Search Engine Results Page) and therefore, our conversion rate. We know that many marketing blogs have covered the subject of algorithmic penalties but not so much about manual penalties and their possible solutions.Google manual penaltiesTo begin with, we will make a brief introduction for those who have less knowledge of SEO and are somewhat lost in this “organic search engine positioning” (search engines are always plural but really in Spain the cake is shared only by Google).Types of Sanctions
It is important to know that there are two types of penalties that Google can apply to our website if we violate its webmaster guidelines Algorithmic gulf email list sanctioGoogle “spiders” enter our page to read all our information and index the page in order to update the data and show us in the ranking. If our page has duplicate content ( Panda * ) or tries to falsify the results using fraudulent links to improve the ranking ( Penguin * ), Google will sanction us without prior notice.Manual sanctionIn theory they have this name because they are supposed to be done by a person and not by Google’s algorithm, something that is not entirely true. Generally, these sanctions occur because our website is denounced (for example by the competition) or for having done something too costly for Google, thus setting off all its alarms.
Duplicate content penalties
* Panda is the name of the Google algorithm that is responsible for penalizing duplicate content on the network. Generally it is a problem for many webmasters who do things well and who are exposed to being copied by third parties and that Google penalizes them because it considers that they are the ones who copyCurrently, experience tells me that Panda is at the “core of Google”, so it is no longer limited to passing 3 or 4 times a year, but continuously.There are a number of tools such as Copyscape or Plagium that will help us avoid Panda. The first tool allows us to add a URL and it will quickly tell us if there are other websites with the same text as ours. What this application will not tell us is who Google is considering copying. However, if we have a penalty, we can start by removing this “duplicate” content.Digital Marketing and SEO – Copyscape
Plagium does not work by inserting the url but we insert the piece of text that we want to check if it is being used on the network and it will soon tell us if it has been copied. It offers good results but is not 100% reliable.Digital Marketing – PlagiumPenalties for creating artificial link* Penguin , better known in Spain as “the penguin”, is another Google algorithm that is responsible for finding fraudulent or spam links. It penalizes sites that try to manipulate Google’s ranking by creating artificial links.This year his visit has been delayed and some experts speak of the insertion in the Google algorithm, which would multiply his appearances exponentially. We talked about it in the article Has Penguin arrived? Are you sure it’s a Penguin?In this article we are not going to try to find solutions to algorithmic penalties since a lot has already been written on this topic. For this reason we are not going to explain the indicators that can help to identify a sanctioned website, since manual sanctions, which we are going to dedicate today, are always notified in Search Console (old Webmaster Tools)Is a manual sanction worse?
Unlike many SEOs, I do not think that manual sanctions are the most difficult to recover because they present some clear advantages in relation to algorithmic ones:
They warn in the Search Console section – WEB TRAFFIC – MANUAL ACTIONS. Also, an email arrives if you have the property registered in Search Console advising of the sanction.
It gives you the option to request a reconsideration , while in the case of algorithmic sanctions we will have to wait for Google to go through our page again to verify that we have solved our problem (assuming we know what it is and we have solved it).
Before it was thought that these sanctions were more complicated to solve for the simple fact that they were dealing with a person and not with a machine, but time has shown that we are not talking about 100% manual sanctions.What types of manual penalties are there?
Since I have been working in SEO I can say that I know of several types of manual penalties from Google that have clearly affected my results. Not all are equally serious and do not have the same consequences on our website.Penalty for low value-added content
We found the lightest penalty (in my opinion), which is that our site has “ content with little or no added value ”. This sanction usually refers only to the content, which is why I say that it is easier to solve than one that has to do with incoming or outgoing links. If you find any such sanction, it is advisable to use the aforementioned Copyscape and Plagium tools .Digital Marketing Blog – Content with little added value
Penalty for artificial or fraudulent links
The penalty for ” artificial or fraudulent links ” warns us that our site may have an excess of outgoing or incoming links, I have come across cases of both types.This is generally a typical penalty for sites that sell outbound links. I think I remember that some newspaper with a large national circulation has seen some sanction of this type …Penalty for spam and pure spam
Penalty for “spam” and penalty for “pure spam”. They differ in the severity of the situation. Obviously “pure spam” is more serious than just “spam”, but in the end the problem is the same, we have an excess of links that Google considers that they have created artificially and massively to spam our money site.
Digital Marketing Blog – Pure Google Spam
Penalty per door page
The “door page penalty” is the one that most affects Black Hat SEOs , since they are sites created to obtain good results in Google due to obscure linking techniques . Generally they are websites that redirect to others so that the domain owner obtains an affiliation or advertising benefit.Have you ever entered a website that talks about a product, offers a comparator and finally ends up with a link to Amazon? There you have an example of a door page.Links purchase-sale sanction
The penalty for “buying and selling links” is similar to the one referring to “creating artificial links”, with the difference that in this Google has discovered that there is an economic exchange , rather than its own Linkbuilding strategy. Actually, sometimes Google is wrong with this type of sanctions and penalizes sites that are from the same person, accusing them of “transferring money”. In any case, it is a serious sanction.Will we see big media like El País, El Mundo,…, by buying and selling links?Penalty for misleading mobile redirects
This sanction corresponds to the update of the September 2016 article. This type of sanction is typical of sites that are accessed thinking that you enter a subdomain and you are actually redirected to another web page or another section of the page. In general, Google penalizes these pages when there is a redirection that the web user has not requested .Very typical of sports betting websites or pages with links to watch free online games. All these websites run the risk of being sanctioned by Google. It is considered a serious sanction.
How do I comply with the webmaster guidelines?
After reading the webmaster guidelines, you may not understand what you need to do to rescue your website. It is normal, Google drops things but does not want to expressly put what it is looking for so as not to make it easy for those who make Black Hat and are always on the line of the prohibited.Solutions to a sanctionTo comply with the guidelines for webmasters, the first thing we have to know is what we were doing wrong in order to solve it. In this sense, we are going to find two different solutions depending on whether we have a penalty for “spam or artificial links” or if, on the contrary, it is simply a penalty of “little added value”.Solution for a penalty for spam or pure spam
1- In the case of being a sanction for spam we must make a complete disavow of our website, that is, a disallowance of links that is carried out from Search Console.
With this measure we are going to clean our website of links, something that will affect our ranking, but unless we are very clear about the negative links that point to our website, it is best to carry out a deep cleaning. We can try to put the links back once the reconsideration is accepted …Digital Marketing Blog – DisavowSolution for a penalty for little added value
2- If we are facing a sanction that says “little added value” we must check that the content of our website is not copied by third parties, it must be 100% original. For this we will use the tools that I have mentioned above from Copyescape and Plagium and if we find something, we must remove it as soon as possible.
Once we have made sure to clean the page of duplicate or copied content, we must do the most important thing; a change in the web design that includes sections such as:Services we offer (in the case of being a company).Who we are / who I am (with Google map with our situation).Legal notice (no external links).
With these sections, Google understands that we offer greater security and quality to users, so we will be in a position to request a reconsideration. If this was really the only problem with our website, we can always put our previous design back.What do I put in the reconsideration text?
I am almost convinced that the text attached to the reconsideration is not read by one person, despite being a “manual sanction”. “The machine” in charge of reading it does seem to take into account a series of patterns, that is, it looks for a series of words that are difficult to know, so I will show some tips that have worked for me in more than 130 pages but that does not mean that they work in all the particular cases of each one.This text is sent from Search Console, specifically from MANUAL ACTIONS. The text that has worked for me with some clients contained the following sections written in one way or another:
Greeting and introduction as website administrator (specify).
We have read the guidelines for webmasters and …
We have made a number of changes (comment on the changes).
Our intention has been to improve the web appearance and improve the user experience. In short, explain the measures taken.We request a reconsideration …Apologies and cordial greetings.After writing this text, we check the box ” I confirm that my site does not violate Google’s webmaster guidelines ” and submit the reconsideration.This is all. As you know Google does not give much information about its way of doing things or solving problems, so everything is based on guesswork and tests and more tests. This is what has worked for me and I wanted to share it with you. If someone knows something else or this has not worked for them, they can comment on their case and we will look for alternatives.