How do users and consumers discover new brands?

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How do users and consumers discover new brands?

According to GlobalWebIndex, the internet contributes positively to increasing brand awareness and fostering engagement with the target audience; a reality malta mobile phone numbers  that extends to all generations.Thus, 46% of the consumers included in the study highlight the content published on websites and online media as the main source of reference when it comes to discovering new brands and staying informed about the launch of new products. A figure that doubles the importance of traditional offline media, which is barely 27% in the case of those over 55, and does not exceed 20% if we focus on young people between 16 and 24 years old.Curiously, the internet has come to displace personal contact, placing the recommendations of family and friends as the second source of influence when discovering products and brands (43%). On the other hand, the opinions of third parties are equated to the relevance obtained by search engines, especially in the case of the youngest (36%). However, for those over 55, Google still has a determining relevance (41%).


These data contrast with the conclusions provided by the Social Recommendtion Index, which placed the recommendations of our closest environment as the first point of reference in decision-making (92%). An influence that was reinforced by the opinions and comments published on social networks, especially Facebook (68%), before any other online site,  gulf email list  although very close to the relevance conferred on blogs (63%).The most relevant data is the positioning in the mind of the consumer of online media, which has made itposition itself well above the media on paper. The possibility of finding and contrasting a greater amount of information, together with the proximity of the disinterested opinions of other users are its great strengths. The findings of the GlobalWebIndex work indicate that only a third of the respondents take into account the information that appears in advertising or in a television program. An even lower incidence in the case of the opinions of celebrities (25%), who hardly influence in the case of the oldest (7%).
The impersonal and generalist methods of the past have lost integers in the face of the opinion of a friend (22%), or the publication of their testimony on social networks (22%). Facts that greatly influence the new generations, but in front of which the most experienced consumers are not indifferent.

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