While it is true that advertising is the most important element to position a brand, the creativity with which a product is promoted can be decisive for consumers and non-brands to locate it as a “cult” object. According to Markets Inside, reaching cult status is not easy, since increasing Belize Mobile Number List the attractiveness of a product does not always depend on advertising, they are often collaborative strategies between brands, as well as various promotional strategies, How does a brand achieve “cult” status? which include doing it physically and on the street, in such a way that they offer a “special” experience that goes beyond their logo or characteristics.
More than a cobranding strategy, there are examples of companies that come together to create strategies of rapprochement with the public, such as Grenson and New Balance , in 2016, which developed the “One Shoes, Two Factories” project, which they promoted since a factory, which later referred to the New Balance factory. Another element is the Brother Cell Phone List limited How does a brand achieve “cult” status? editions of iconic products , such as tennis shoes, bicycles, motorcycles, clothing items, products that set trends at one time, which are taken up with a retro-current design. As a result, products often sell out in a matter of days. In addition, some companies often partner with retailers, which help convey “product passion , ” which helps create a legion of global fans.