With conventional radio and television advertising declining, brands are opting for the influencer marketing format , in such a way that the industry will be worth 10 billion dollars by 2020 , and Instagram will be the leading platform, and that is reviewed daily by 400 millions of people. However, for many brands and medium-sized companies that are just Japan mobile number list getting into these marketing formats, the question arises as to how much an influencer or a professional in the area charges. Market Inside reports that the costs of an influencer can range from hundreds to millions of dollars, depending on the brand. Specifically, for Instagram , an influencer charges a thousand dollars for every 10,000 followers of the brand, that is, the rate is set that way and then the engagement rate, the duration of the campaign and the client’s budget are negotiated.
However, some brands may start by paying $ 250 per Instagram post for people or brands with fewer than 50,000 followers , and then influencers would charge an extra $ 1,000 for every 100,000 followers. Instead, for celebrities, the cost per post can be up to 250 thousand dollars . As for Snapchat , lacking audience sizes as such, the deals are based on active views , since repeat views count as “one view” and views are more intentional, so an influencer would charge from $ 500 per a 24-hour campaign, although the rates would range from: a thousand dollars, from 5 to 10 thousand views , three thousand dollars for 10 to 20 thousand views, and from 10 to 30 thousand dollars, for 50 to 100 thousand views.
According to the analysis, although some influencers work on their own, the truth is that many of them work in agencies, which make agreements with brands or personalities. For YouTube , the estimated price that an influencer charges for every 100,000 followers is two thousand dollars . Although here the cycle is reversed, since it is the influencers themselves who have YouTube channels, that is, they are “youtubers”, so the brands are the ones that pay them, so they can pay up to 50 thousand dollars , based on the impact on channel views . In addition, the business on YouTube seems much more fruitful, since the agreements of the brands with influencers, as well as the approval negotiations with YouTube can generate profits of 200 thousand dollars up to half a million dollars per video, being a mention of 30 seconds before the original video.