Activating AMP in WordPress can be a turning point for our website, especially if we focus on usability and user experience . This technology will improve some metrics such as the number of unique users, time on site,% bounce, etc.One of the main causes of abandonment , both from mobile and desktop devices, is the loading speed . Who waits more than 3 seconds for a website to load?
Google keeps telling us how important the speed of our site is for SEO positioning. The signs couldn’t be clearer. With this Google tool we can know the loading time of our list mobile phone numbers website and compare it with competing websites.Over the years, all WordPress themes will have this technology natively, but in the meantime we can use some plugins to solve the problem. Long live the plugins!* If you only want to know the plugins to implement AMP, go to the end of the article.What is AMP?
AMP is a more simplified version of the web , which, thanks to a specification of the HTML language, limits what is strictly necessary to be able to load and read the article. This improves content loading and makes articles more visible in search engines.
How many visitors do you have from mobile devices?
That’s the question you gulf email list should ask yourself to assess your AMP HTML implementation. The media have been the main stakeholders in this technology and the first to implement it.
Digital analytics in AMP articles
The main web analytics tools such as AdobeAnalytics or Google Analytics already take AMP HTML technology into account and have developed structures specially designed to measure users, behavior and conversions.SEO in AMP articles
Google has already said that implementing AMP will be a positive point for SEO positioning , that is, one of the more than 200 SEO factors that affect organic positioning, especially from mobile devices
What about duplicate content?This was my main SEO concern, since having the content in two formats could be the case of content duplication. However, Google has thought about it and the solution is to add the canonical tag to indicate what HTML content we are referring to.Google will choose when to show the AMP content, it does not have to be strictly necessary to have accessed by mobile devices. Remember that this option is specially designed for articles or postsDigital Advertising for AMP Items
For websites that thrive on article advertising, the arrival of AMP html has created a stir. Most sites have the advertising model as a source of income and this cleaner format can affect the banners that are displayed.On this subject, Google wants to reach an intermediate point where both publishers, advertisers and users find their role usefulIn my opinion, if your site obtains more than 30-40% of income through advertising banners, you will have carefully assess how to do this implementation .How to activate AMP in WordPressTo activate articles with the AMP format in WordPress is VERY EASY! You just have to install a plugin that will automatically convert your article into the AMP HTML format
Some of the plugins that offer this functionality are: