A page on Facebook is an account for companies or organizations. It is similar to a Facebook profile, but it has special tools to monitor the interaction and participation of followers.
Facebook is the most popular Marketing social network in the world and more than being a tool to connect people, today it is a means for companies to engage with their audience.
But it is not enough to create a page on Facebook and hope that with the fact of being on the network, all the work will be done. It is necessary to study the correct actions to use to position your brand correctly on the web and create an efficient relationship with your clients and prospects.To do this, we select some tips to create a page from scratch – if you don’t have it yet – and also basic strategy tips – if you already have a page, but are starting your actions on Facebook.
Unlike profiles, fanpages are spaces that bring together people interested in a common topic, company, cause or personality, without the need for the approval of a friend. It is the fan who chooses whether or not to follow the updates on a certain page.
Fanpages are very valuable South Korea Phone Number List communication channels for companies. Imagine that in the past you needed to invest in a television channel, a newspaper or a radio station to communicate with your potential clients.
The Fanpage plays a similar role. It is as if you had a space on television, newspaper or radio, but with a free option and a very interesting offer.
Starting to create a Facebook page
The first thing you need to know before you start using Facebook for your business is that you should create a page for your business, not a personal pro Now, define all the settings for your page. If you just created it, just below the cover photo there is a step by step to start the customization: add profile photo, place cover photo, enter a short description of the business and a username.
1. Profile and cover photo
The profile photo is the main image of your company on Facebook, as it will appear every time you share Gulf Email List new content in the news feed. Therefore, we suggest that you use an image that adequately presents your business.
Regarding the size, the default profile image is square, with a minimum resolution of 180x. So, before placing the image, make sure it is in this format and with that minimum resolution, so there are no distortions.
You can also use the cover photo to put your business image – the cover photo is the largest image that appears when someone accesses your page. For this image, what has been said about the profile image also applies: you must place an image that has the exact size of the resolution (minimum of 851 x 315px) so that no element of the image is cut off.
Take advantage of this image in a creative way: use it to place an offer, the vision of the company, the support of a cause, the slogan of your business, a photo (internal or external) of the company or a product of yours or any other product or other image that represents your brand in some way.
In the “Information” section, found on the left sidebar of the page, it is possible to enter various information about your company, such as contact information, address, telephone, email, website and other important information, such as description and related topics.
In this section, you can also define a username, to customize the URL and create a Facebook page with a more professional image, as in the example of the RD Station
In general, you need to have a minimum number of visits so that you can customize the URL. Invite your close friends and family to “like” the page for the option to be released.
Just be careful with the choice of the URL, as changing that name is a difficult task. You do not need to consider this information now; If you wish, you can leave it for later.
3. Other settings
These are not the only you can make when creating a Facebook page. There is a tab, called “settings”, where you can define information such as your target audience (this helps you gain relevance in searches), add page administrators, etc.
4. Other elements of the page
There are three columns that you will observe after creating a Facebook page:
The left column is fixed, so that, when scrolling the page, the user continues to see the logo, name, shortcut for the “information” page and for the videos, among other points;
In the middle column are the cover photo, the weekly comments and the timeline posts;
In the right column are the “information” box, page videos, events, etc. Unlike previous versions of Facebook pages, in that column no more ads from other companies appear, so that they do not dispute the user’s attention with your company.
5. Custom tabs
Facebook also allows custom tabs or categories to be created. These tabs are located below the profile photo, in list format, and it is possible to choose from almost 30 options.
Personalization can be done with iFrames, which are basically HTML documents within another HTML document. This means that everything that a site can do in HTML can be turned into an application, this is how the content of a web page moves within Facebook.
So take advantage of this functionality for your business: see how you can use it to help people find information about your products and services. For example, when people search for restaurants on Facebook, an establishment that offers a menu tab on its page can lead the way when it comes to getting customers.
An example is this page below Red Bull, which shows on the map where there are vacancies available to work at the company. Thus, you can rely on these examples to think about information that your company can offer and that will help your customers and prospects make the purchase.
6. Call-to-Action buttons
Facebook offers Call-to-Action (CTA) buttons that appear below the cover image. Its goal is to encourage people to take important actions on your page.
There are several button options that you can use, including “book now”, “connect now”, “buy now”, “watch video”, “send email” and so on.
RD, for example, often uses a CTA button that redirects the visitor to the RD Station site page . However, during event times, we also direct the user to the RD Summit website .
Follow the step by step to add a CTA button to your page.
Below their cover photo, click the “Add a button” option;
Then, choose the call you want and fill in the information related to it (“buy now”, “subscribe here”, “get in touch”, etc.)
Click “create.” Facebook offers several actions, each with a different goal:
Reserve: useful for businesses that deal with offers that involve dates and trips, such as transport companies, hotels, events, etc.
Call: ideal for companies that use telephone service. You can make the call at the moment if the visitor is visiting the page from a mobile phone;
Contact us: it is a good option for businesses that operate with SAC 2.0. You can either reply directly on Facebook or direct the user to your website, to a contact page. If you do not respond 24 hours a day, make it clear what your business hours are.
Send message: this option is for the visitor to send messages that will be received by the Facebook chat.
Use of applications: This CTA is ideal for companies that have some type of application. As currently 30% of people access the social network exclusively by cell phone and 86% of total users (1.19 billion) use Facebook mobile at least once a month, this is a great opportunity for new conversions.
Play: using this function, you will direct your user to a games page. This is an excellent opportunity for your company, since, according to the Game Brasil 2015 survey , approximately 74.5% of those surveyed download games on their mobiles, and 80% play while traveling in transit. Both in the case of creating a game or an application, remember that it is important to adapt to mobile platforms.
Buy: If you want to send your user directly to the purchase, use this button. Stimulating the purchase is very important to get more conversions on your site. Don’t forget to make it clear if there is any kind of restriction on your offer (validity, etc.).
Sign up – This CTA is great for getting data and generating qualified leads. The offer can be a newsletter, a list of promotions, etc.
Watch video: videos are one of the ways that generate more engagement and views on Facebook. So use more videos to increase your audience. Just be careful not to be too emphatic on your cover, as this is not frowned upon by the social network policy and may cause your page to be penalized.
Send email: In this option, the visitor of your page will have the opportunity to send an email to an address that you prefer.
Learn more: This CTA can be used when there is nothing more specific to offer.
It Conclusio n
These were just some first steps to learn how to create a page on Facebook and get it ready for your Digital Marketing actions .
Equally important, it is to be permanently aware of Facebook trends and to always be connected to establish a strong relationship with your target audience. Use your creativity and be consistent in using the network to engage your audience and generate the expected results.
To learn everything you need to create efficient digital marketing strategies on Facebook, download the eBook Introduction to Marketing on Facebook for free!