Knowing how to include UTM parameters in Facebook Ads is essential to be able to track and analyze our work in Marketing. The web analytics allows us to know and improve the digital marketing campaigns that we carry out, but a previous step is the implementation of this marking in the links.
In this article, you will learn what how can i buy a phone number UTM links are, what the parameters are for on Facebook, how to create them and how to implement them in your digital campaigns.
If you already know the custom parameters but want to know how to implement them on Facebook, go to the end of the article.What are UTM bindings or parameters?
The parameters, codes or UTM links are a part of the destination link of our campaign that will help us to know the origin of the clicks. No matter the advertising platform you are using (Facebook, Twitter, Instagram,…) the link will be equally valid. It is something that we must configure to be able to perform web analytics laterFor example, today reading elpaís.com I have seen advertising for Yoigo and when I clicked the link it appeared:
The utm_source , utm_medium, and utm_content fields are providing valuable gulf email list information to people in charge of analyzing the company. Information on the tracking and origin of the users who have clicked.What are they for and how many types are there?
In digital marketing it is increasingly important to know the effectiveness of our campaigns in order to optimize them and justify the budget. These codes allow us to analyze the effectiveness of our digital marketing campaigns to improve them laterLet’s say that these parameters are a label that we put on the user when he clicks on our link, we have marked him to know where it comes from. Then we will analyze what it does on our page and perhaps determine which are the channels or campaigns that have generated the best conversions
There are 5 types of UTM codes and each one of them offers us different information. All of them ultimately help us to track users.Utm_source: It gives us information about the search engine or the origin of the campaign. Some examples are: Facebook, Instagram, Google, Newsletter, Linkedin, …
Utm_medium: Offers information about the medium through which the click arrives. Some examples are:cpc, banner, email, …Utm_term: We configure this field to know what is the keyword that has generated this visit. If we have a campaign for lawyers focused on divorces, our utm_term could be “divorces” in this way we would know which keyword has gotten the user’s visit.
Utm_content: It will offer us information about the ads that have been successful. If we have a campaign with several ads (one text, one video, image plus banner, etc.) this link will help us to know which ad gets the most conversions.Utm_campaign: It will offer us information about the type of campaign through which they have reached us. Together with source and medium it is of fundamental use. For example: summer2017, sales17, etc.
Don’t worry, you don’t have to be a computer scientist to create a good link and know how to implement it. There are several websites that will help you create these links in a very simple way. You will only have to fill in the fields and it will provide you with the link automatically.How to include UTM links or parameters in your Facebook Ads campaignThere are two ways to include link markup on Facebook . On the one hand, we can add the URL with UTM values in the “website url” section:We should not worry about the aesthetics of the link in the ad since we can configure the url that will be visible to the user before clicking. The same as with Google Adwords.On the other hand, we can use the FB parameter sections to embed these links. It is a bit more cumbersome since we have to fill in the “website url” section and also the parameters:I’m quite a fan of the practice, so let’s see how to embed a UTM link in a real Facebook Ads campaign. Suppose the following data:ampaign at cost per lead to find entrepreneurs who need web development.
Ad group: Focused on keywords related to recently created startups.Announcement: It will be video nº 3 of the 5 that we have prepared especially for this promotion.