How to make ads on LinkedIn Ads: the complete step by step

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How to make ads on LinkedIn Ads: the complete step by step

We strongly believe in advertising actions through online advertisements. We do it here at RD Station and we also seek to train the market on the best practices of using ads within the Digital list of the phone strategy .So we always produce posts and educational materials on the use of buying sponsored links on various channels, social networks and vehicles. For example:eBook 25 Facebook Ads Optimizations
Post How to Advertise on Instagram: the complete step by step
In this post, we will talk specifically about how to advertise on LinkedIn Ads to ensure and deliver the best result for the investment you are using.LinkedIn is a business-focused social network that has more than 26 million people in Brazil, 7 million companies, 159 million unique visitors per month and 2 billion updates per weekThe main reasons to use LinkedIn are: to communicate and connect with other companies and professionals, to be updated on the news of the industry, to learn with companies of your interest and to read posts from influencers / opinion leaders.Obviously, RD Station could not be left out. So we started doing LinkedIn Ads here in the DR with a very low budget to learn and test the channel.


I share with you 5 learnings we had. Leads are more qualified on LinkedIn than on other channels gulf email list The segmentations and the profiles of LinkedIn users are more qualified because they have more data and information, which allows to present the advertising to the real target audience of the segmentation.An example is advertising only for owners and owners of technology companies with up to 200 employees in Santa Catarina. We managed to create a message by means of an advertisement directed specifically to these people.Advertising on LinkedIn slows down the Buying Process
LinkedIn Ads was the channel where we managed to reduce the purchase process faster.The Lead is more qualified within the LinkedIn platform. So we make announcements more focused on end-of-funnel conversions, like free trials, talks with consultants, discussions about planning for the year, or free assessments / diagnostics from the Lead site. Thanks to this, we accelerate the sales process.Many say that “advertising on LinkedIn is more expensive”, although the Lead is more qualified, and that it is still difficult to measure the ROI. But our campaign generated sales that came directly from LinkedIn campaigns and our average CPC was R $ 2.68, a value much lower than the offer that the platform suggestsIf you are going to pay more for the Lead, it must be extremely qualified. Therefore, we focus on generating leads by the end of the funnel, in addition to direct sales through this strategy. This works better than campaigning for other stages, such as the top and middle of the funnel, which did not deliver better results, based on our testing. Right timing of focus
Many think that social media ads are only useful to generate brand recognition and that it is not possible to generate leads that also become customers.

However, our ads on LinkedIn have delivered end-of-funnel conversions from the “Sponsored Content” format, not just in quantity, but in quality of Leads generatedThe place where the ads appear and the moment of focus on a community / business platform are important factors in making our advertising attractive.. To advertise on LinkedIn you need to perform small tests constantlyLooking at the campaigns that converted the most with LinkedIn ads, we found that they used multiple types of ads within each one. So we tested different options to see which ones were converting the most.By finding a successful creative mix, we can invest more in such ads and campaigns, to drive the most leads at the lowest costWhen starting a campaign, try different images, texts, and CTAs. All of your LinkedIn ads will target the same audience and lead to the same landing page, but small adjustments to how you use them can have significant click-through impacts.
Many times it is not easy to tell what the response of a new audience will be and decide what works based on the data you see.
n the end, if you don’t prove yourself, you will be losing money. Conversion Tracking
LinkedIn has a feature very similar to what Google and Facebook use to follow and track the conversations that come from each campaign.
With Conversion Tracking it is possible to know how many conversions are coming from each campaign so that you can optimize and deliver more results.
We use this tool in our campaign and we managed to optimize a conversion rate 70% higher than in other channels.

Examples of ads and formats on LinkedIn:
Popular LinkedIn self-service advertising formats are:Sponsored Content
Format that seeks to promote your content for professionals on desktop, smartphone and tablet.
This content appears on the initial screen (newsfeed) and your company needs to have a Company Page to use the format.
What you can do with Sponsored Content:Share your updates to more people and attract new followers;
Reach your target audience with precise targeting options;
Publish on any device: computers, tablets and smartphones;
Set your budget and choose to pay for clicks or impressions.
Text AdIn this format, you put the link in the text and lead to your website, just like in Google AdWords search ads .Format that allows you to send messages to your Leads directly in the LinkedIn inbox for maximum impact.This format can only be done through a new account with the LinkedIn account manager.Sponsored InMail main features:Reach active users with segmented messages and 100% delivery;Keep your target audience engaged on the desktop and on mobile devices;
Generate more conversions with personalized messages.
LinkedIn Segmentation List
You can use the targeting options in LinkedIn advertising. Doing this ensures that your ads are reported to your person .These are the profile data targeting options:

Location : it is based on the location specified by the user or by the location of the IP address of the relevant public within a specific geographic region ;
Company name: current or previous employer listed in the user’s profile;
Company sector: area where the employee works;
Company Size – As listed on the Company Page of the user’s current employer;
Title: current or previous position standardized based on the position reported by the user and the industry standard charges;Function: defined by the charge reported by the user;
Experience level: defined by the position reported by the user;
Capabilities: capabilities reported by the user in the capabilities and recommendations section of the profile, mentioned in the text of the profile or inferred through the list of capabilities;
Teaching institutions: user-informed institutions;
Training: standardized by user-informed training;
Study areas: standardized by user-reported training;Groups: specific LinkedIn groups in which the user of your target audience has participated;Gender: male or female;Age: inserted by the year of the last user training;Years of experience: inserted by the experience reported by the user.
Once you’ve chosen your targeting options, LinkedIn will display estimates of the audience size that your campaign can reach.

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