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How to Measure the Results?

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How to Measure the Results?

The personalization of content is still a novelty for many companies and., therefore, a large part of them face difficulties in measuring results.

In general, we can measure the effectiveness of content through categories, such as:

Consumption : number of visits, downloads or previously stipulated actions;
Engagement : session time, conversion rate or number of shares;
Return : roi calculation , lead generation and sales opportunities.
However, these metrics can’t always fully elucidate the impact of a personalization. Strategy, and it’s not uncommon to find managers and professionals. Lost with wrong metrics and unnecessary data.

To avoid wasting time and resources, it is important.

To organize our approach by defining some pillars, such as:

Objective: analysis should always be guided by an objective. Such as brand awareness , number of sales, or customer retention.

However, these metrics can’t always fully elucidate the impact of a personalization. Strategy, and it’s not uncommon to Australia Accountant Email Lists find managers and professionals. Lost with wrong metrics and unnecessary data.

Goals: used to justify your goal and break it down into. Understandable steps, but it is essential that they are clear and plausible;
Kpis: kpis are the key performance indicators, that is. The metrics that really relate to and contribute to your goal.

These definitions may require in-depth study and optimization testing.

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But more importantly, they must be constantly improved.

However, these metrics can’t always fully elucidate the impact of a personalization. Strategy, and it’s not uncommon to find managers and professionals. Lost with wrong metrics and unnecessary data.

As we highlight throughout the article, consumer behavior is always. Changing and requires companies to adapt to new. Technologies and forms of consumption.

That’s why more and more managers are asking ” who is my customer? “. The challenges exist, but there is no doubt that the personalization. Of content is one of the protagonists of the new market reality.

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