How much time do you spend creating titles for your company’s blog posts? More or less than the time to write the rest of the post?Most people say less, much less time. Writing a title line seems to be much simpler than writing the various paragraphs that make up the text. However, the responsibility of the title in the results of a post is incredibly disproportionate to its size.
There is no question united arab emirates phone call that good copy will retain readers, but there is no retention without initial attraction. Many good posts are not read or spread for this reason: an attractive title is missing.
The importance of an attractive title
We live in an era of information abundance. This is good on the one hand, but there is an important warning for those who work in marketers: the dispute for attention has never been greater.When writing for a loyal audience that already knows and admires the authors, the title is less important. It is enough to maintain the quality of the texts and the readers will return. Unspecific titles can work, even if they don’t seem very attractive or clearly state the topic.
For people who don’t know about the blog yet (probably most of your potential clients), there is an unconscious distrust: with so much to do and so much information available, is it worth spending my time reading this article? What does that have to do with me? How much does the content give me?Think about how many emails you receive daily and how many links your contacts share on Facebook or Twitter that you simply ignore.
It is usually the title that appears as a subject in email, text in tweets, or highlighted when someone likes or shares a post on Facebook. See the example below:
If we think about search tools, the importance of the title is even greater. In addition to the gulf email list title being displayed on the Google results page, it is also one of the main ranking factors and the keywords used there are highly valuable to search engines. Therefore, in addition to being attractive to attract the click, a title must also be focused on the keywords that point to your company, using them directly and objectively. The following example is shown below:Note: It is possible that the title of the page (attribute “Page Title” indicated in the HTML code) is different from the actual title of the article, which will be highlighted before the text. However, there are some limitations on the use of this practice and we will leave the topic for another text.Types of titles that work
Theme + Lure
One of the most popular headline styles is one that highlights and explains the topic first and then uses a more striking phrase.This type of title also helps a lot in organic searches, since the most important words of the topic are presented directly at the beginning of the title and thus they are still interesting, since there is the decoy phrase right away. Examples:
Segmentation: How to generate better results by sending fewer emails
Branding: what it is and how you can work it on your brand
pen questions / answers
Your post must have been written with the aim of presenting a problem or solution, and normally this problem or solution can be expressed with a sentence that begins with “How”, “Why”, “What”, “When” or ” Who ”, as in the posts below:
How to transform your Leads into Customers
Why your company needs a website to survive in the marketLists and numbersMessages with lists of items impress with their effectiveness. Despite being simple, it is amazing that they always work well.
The number is concrete and conveys the idea of great benefit in reading. The messages in the lists also implicitly indicate content that is divided into topics and is easy to read, an attractive format for Internet users.
Mix the different techniques
In many cases it is possible to use several of the techniques at the same time. For example, you can use a list as a lure in the Theme + Lure template, so it is possible to be provocative using open-ended questions and answersEach combination can offer a more attractive possibility, so don’t be afraid to take a chance.Always analyze in Keyword Tool
Google offers a tool to estimate how much a keyword is searched for: Keyword Tool .A simple search in the tool before writing the title can be of great value in understanding what people are looking for. If you’re writing about it, an investigation might reveal, for example, that the word “car” is searched 20 times more than the word “car.” Brutal differences like this occur in a myriad of other cases and most likely also in thetopics of your posts.Write several options
If we consider the title so important and difficult, it makes no sense to leave it for the end and write it in 2 minutes.It’s worth spending more time creating multiple versions of it and looking for one that stands out.
With your work done, test your degree with the following questions:
Is the title out of the original context?
Would someone who does not know your company or the topics about what you write identify with the topic of the post?How attractive is the promise made? Does it seem to speak of a real problem / interest of your audience?
Would the title benefit from listed numbers or from the magic words we indicate?
Is the title compatible with the content of the post? Will you not cause any disappointment in the continuation of the reading?