To answer this question, let’s first analyze the case of Google Glass, an augmented reality glasses-type display device developed by Google .
This device was unveiled before it was completely finished, and its creators were aware of this, Panama Phone Number List even so they gave the go-ahead and the product began to be marketed.
They were first acquired by a select group of the medium, after a while they came into the hands of technological critics. It was there that the bomb exploded. These experts mentioned that the battery of this device was terrible, had many technical errors and also violated privacy, since users feared being recorded, its use was prohibited in cinemas, shopping centers and other places where people did not want to be recorded. .
After this Google announced that it was withdrawing the sale of the Google Glass prototype.
[quote_left] Generating too much expectation is not the best in many cases [/ quote_left]
Now, generating too much expectation is not the best in many cases, and even less when your product is not really good or is not what the customer expects or needs. By generating too much expectation, you will undoubtedly get people to buy your product because let’s say it like that, people are waiting for it, you did so much publicity that you managed to make the target audience fall in love and you filled your mouth by making them believe that it is the best, that everyone is waiting for it. opening your business to make the first purchase
And here are other questions:
What will happen next?
What will happen to the act of repetition that you expect?
Where is word of mouth advertising?
Will your first sales cover your costs?
I could create endless questions, gulf email list but I do not want to generate just verbiage, but solutions.
[quote_right] Your product can be very innovative, but you need other resources so that this innovation is something that your consumers want and value [/ quote_right]
And that’s how I finally get to the answer: it is clear that being a pioneer and revolutionizing the market with an innovative product can cause you to get excited about your product and want to show off about it. But being successful with it goes further. Your product can be very innovative, but you need other resources so that this innovation is something that your consumers want and value, otherwise the desire that your innovation (which perhaps took you many years to create) ends up being forgotten.
To this I add, that Google despite the obvious millions that it has lost with its failed project, these large companies can get up, but what happens when you are not a Google in the market? Clearly you can fail and it is very difficult or impossible to recover.
And last but not least, do not blame advertising, do not forget that it fulfills the role of communicating and does it well, what you have to do is improve your product, if plan A does not work, keep trying until you find the right one. plan that works. Make a product that meets the needs of people so that they value it and you can position your company as you want.
With this I do not want to discourage anyone from innovating, but if you innovate, first observe and analyze what the consumers need and go after it, it is not necessary to be on the other side of the world to create something that impacts, we all have the same opportunities Just look for your key allies to help you achieve it.