In this Getting Started Guide to Facebook Ads by I’m from Marketing, we’ll see everything you need to start understanding and working with Facebook Ads. The objective is to develop within the online marketing blog a complete Facebook Ads 2016 Guide that allows us to start from scratch to create efficient campaigns for our business. NOTE: Remember that this section of the nepal mobile number list blog is for novice users of Facebook Ads. If you have already done an advertising campaign on Facebook, you can wait for the following articles specialized in Facebook Ads or read the complete Facebook Ads Guide that I have already published.
Introduction to Facebook Ads
The first thing is to make an introduction to Facebook Ads , so we will dedicate this post to commenting on the first steps to take. Did you know that currently more than 1.4 billion Internet users use this social network to communicate and find out what interests them? It is estimated that almost 65% of these people enter Facebook daily.
Through Facebook Ads we can reach our target audience and show them our ads efficiently.
Facebook Ads is a way of advertising that allows the possibility of interacting with users through contests, sweepstakes or games, something that helps us to know the interests of our target audience.
With the created campaign we have the ad sets , which are the segmentations that we want to gulf email list do, that is, the groups of people that we are going to influence. We are not only talking about who, but about where and how. We choose the geographical area, age, education, interests, etc., and in this way we make a specific segmentation. In this section it is essential to know our target.
Finally we have the announcements . In this part we can administer and manage Facebook Ads ads in such a way that we can optimize them daily, changing their text, image, etc.
All this information helps us to choose which are the best segmentations and which are the ads that convert the best or, for example, have the highest CTR.
Get started with Facebook Ads
Getting started with Facebook Ads is really easy. To access the control panel we have two options:
In the first place we can enter the link of facebook.com/ads/manager from where we will access directly.
We can also enter from the drop-down in the upper right corner of Facebook and select “manage ads.” In both options we will access the Facebook Ads advertising manager.Control panel
Once we have entered we will find the Facebook Ads control panel . In this panel we will observe the fanpages and the advertising accounts that we have within the Facebook Ads account. It is a simple control panel that offers us summarized KPIs of the advertising accounts.
For example, in the image we see that the reach of the account is 616.9K, 8.2% more than the last 7 days. Impressions are 1.8M down 0.4% from last week (number 1). We can also see other information about our account.
In the upper left part (number 2) we have the business manager options where we will access the general options panel. In this panel we find:PlanAudience statisticIt is very useful to know our target audience or create it directly from scratch. Know how the Facebook presence of your public is distributed and be able to adapt the content to the tastes of these people
The more data we have about our audience, the better we are going to make the announcements and the more probability of success we will have. We can know data such asEtc.For example, for people with interests in Digital Marketing, from 18 to 50 years old, in Madrid we find that these are the pages that have liked the most …With these data we could know in which fanpages to advertise our product or service. And if we want to know on which devices to advertise, we could also see it:
With the information from the statistics we can adapt our content and our advertising on Facebook to the users who are more likely to be interested.
Create and manage
It is another way to go to our home page, to our Business Manager. From this view we can see all our advertising accounts and of course see the main metrics.
It helps us to enter an account and see the main results of our campaigns. I recommend entering through the power editor, the next point to seePower Editor
It is the editor of Facebook Ads. From here we will be able to modify the campaigns of each account, enter the ad groups and of course the ads themselves. It is essential to master the power editor if we advertise on Facebook.
From here we have all the options to create, edit, duplicate, delete or deactivate campaigns. We can do the same with the ad groups and the ads themselves. As I said before, I recommend making the changes from this tab.
It offers us data regarding our fanpage or fanpages that we manage. We can see the scope, the interaction, the people who are talking about our post, etc.
From this tab we can also see scheduled publications or schedule new content to be self-published later.
Results and reportsAd reports
It is the ideal place to report on the results of Facebook Ads. It is true that they can be observed from the power editor, but when we have to observe a large amount of data it is better to customize columns to our liking and have the option of downloading this data to a csv.
Facebook offers us a large number of options to customize the reports. If we always want to see the same KPIs report we can save it so that it remains predetermined.
Personalized conversationsSpecific section for creating personalized conversations with leads. For example, we can add a “thank you” URL after an action taken. Through the use of pixels, the exact data of the leads that enter through the Facebook platform are known.
It provides us with data about the delivery of our advertisements. It allows us to optimize ad sets when delivery is limited by bid, audience, or other factors.
Interaction on Facebook
It is a novelty for 2016 and it allows us to create lists with users who have interacted with any of our publications.Similar audience
We can create audiences similar to those we had (look alike) that will allow us to reach people with a target similar to that of our target audience.
These “look alike” audiences are used when our segment is exhausted and we want to impact new people who can improve the results of our campaign. It is also an interesting option if we have a very small target audience since Facebook requires a minimum to guarantee the proper functioning of its algorithm.Saved audiences
This part refers to the audiences that we have saved when we have performed a segmentation and we already anticipated that we would use the same audience again. It is a way to speed up time.Images
Section where all the images of the ads that we have in our campaigns are stored.PixelsIt is a very important part if we want to measure the results of our campaigns. Through a code that we implement on our website, we are synchronizing Facebook Ads with our website. In this way we can get the exact data of the users who reach us through Facebook in landing page campaigns.Offline Events
It allows gathering data on events carried out outside of Facebook Ads.
Product catalogs: Used to create a product catalog and manage them. It will allow you to create ads that reach people who can be converted. We can reach people who have visited our website or who have already used our application to sell them something.
Business Manager Configuration
Business Manager configuration panelInvoices
Invoices that are issued on our advertising accounts
Basic indicators of Facebook Ads
There are a number of basic Facebook Ads indicators that you must know in order to understand the information that Facebook Ads offers. There are many more indicators but these are the basics to start the next part of the Facebook Ads 2016 guide.ImpressionIt is the number of times a post has been displayed . It may be that a person is shown the same post multiple times. It is an important metric but not having many impressions will mean that an ad is doing well since the people who are being impacted may not be interested in our ad.It is the number of people who have seen the publication. Let’s say the ad would have been shown on your news board or on your board. For example, it’s important to consider reach numbers when making decisions about whether or not to remove an ad.We may find a case where the CTR is very low and decide to remove the ad, however it may not have had the necessary scope for it to be an objective decision.
Frequency is a percentage of the average number of times our ad is shown to each person . We can seethis figure at the ad and ad set level.
It is recommended that the frequency does not exceed 6-7 points as this would mean that we are showing the same ad to the same people too many times. In this case it is convenient to change the creativity of the ad.Conversions or LeadsWhen a user enters a website, downloads an application, fills in a form, etc., it means that we have achieved our goal.
In the case of using the objective of “increasing conversions on your website”, a lead would be those people who enter our website and perform the action we ask them to do. We would then speak of a potential client.
The Cost Per Lead is the expense for each lead achieved . It is a simple division between the total cost of the ads divided by the leads we have obtained. We can observe the CPL by campaign, by ad set or by each ad.We must bear in mind that the cost per lead of campaigns to “increase conversions on your website” is always higher than those that aim to “generate potential customers on your website”. The optimal cost will depend on each sector, product and market.The CTR shows the percentage of the frequency with which the users who see the ad end up clicking on it . It is a division between the clicks obtained on the ad divided by the total impressions.The CTR is an indicator that tells us about the performance of the ads since the higher the CTR means that our ad is attracting people to click. There are ads that get a great CTR but then nobody ends up becoming a lead, which may mean that we have an ad with an excessive attractiveness for what is really offered.
Cost Per Action is the cost of achieving our ultimate goal . Suppose that the action is that our leads become sales, if Facebook’s costs have been € 10,000 and we have 5 sales of our service, the CPA would be € 2,000 for each sale.