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Introduction to SEO and digital marketing strategy

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Introduction to SEO and digital marketing strategy

A good SEO and digital marketing strategy has to start before purchasing the domain. In this article we will see some aspects that we have to previously fix for the creation of a digital project, ecommerce, money site or a marketing telephone numbers blog like this one.This article can be of great help for those who want to launch a website in a specific niche or who, for example, need to position their Drop Shipping website. I will answer all the questions that arise through my email [email protected] to Digital Marketing and SEO strategySome of the first steps that we have to be clear about for our digital marketing and SEO strategy are:Business objective: A website can have the objective of achieving SEO positioning to sell links, a personal brand to give authority, an ecommerce that sells products, a website that supports a traditional (physical) commerce, etc. What is your goal? What are you looking for?Inform yourself in advance: Know the niche in which we intend to make a niche for ourselves. Sometimes there are niches where it is not worth getting into, it is something that we only know by previously investigating …Keywords: We must know what are the words that monetize our site, or connect us with the user. They will be those words where we try to position ourselves.All of these decisions are part of the project’s strategic marketing plan . This article is an introduction to the previous and basic strategic decisions, later it would be necessary to deal with many topics, content marketing, design, promotion of the site, etc.What are the most important keywords in our niche?
It is the first step, long before the purchase of the domain. Do we know the niche we want to attack? Yes, we are clear about the sector, we have to look for the keywords that are being used .Know the keywords used by the competition
This is relatively straightforward:

Email-Database

To investigate! : We can know which are the H1, H2, title, description, etc., which gulf email list will give us very important clues when it comes to knowing the keywords.
We must also use Google to show us what searches are made.Note : It is very important to search for keywords with an incognito session so that Google does not take into account previous searches or geolocation and this can alter the results.
Keyword density analysis
Another option to know the keywords or keywords for which a page wants to position is to perform an analysis of the density of keywords offered by websites like this:
Marketing for SMEsPractical example: An advertising agency
Imagine that we want to set up an advertising agency and we need to know how searches are done in the main search engine. We just have to open the browser in incognito and try ..
Digital marketingGoogle helps us to know if the search contains prepositions (in, of, …) or if the majority searches are made in the singular or in the plural .

In this sense, Google provides us with very valuable information that will give us clues about where we have to go.In our example we see how when we put “advertising agency ” and put the cursor in the space, Google informs us that the search contains a preposition and that it is done mostly in the plural, in such a way that it would look something like this: “advertising agencies”.On the other hand we see how it includes the location (Mexico, Madrid, …) which means that we will have to take into account the geolocation for this type of business, website or blog.
Tip: If in the search we do with certain keywords we find ads in Google Adsense, it is that we are facing a niche that gives money to Google, therefore the interest in positioning ourselves in one of those words will be clear.Branding or perfect domain?
Branding or “perfect domain?” Without a doubt, it is one of the issues that has generated the most headache for me.Once we are clear about our keywords, the ones that will position us in the medium and long term, we must consider whether we want to bet on branding or we want an exact domain that allows us to monetize before.

Both decisions have pros and cons, we must assess what best suits our project:
BrandingThere are businesses that cannot even consider this discussion. Your brand is your brand and it must Perfect domain
Imagine that we want to sell fashion, we are going to create a new brand and we know that it is very difficult to position ourselves in keywords where the large fashion firms are positioned.
Surely we are interested in looking for perfect domains that are specialized in our niche:This can be one of the most complex decisions when we talk about the introduction to digital marketing and SEO strategy as it is going to determine our path from now on.I personally believe that if our project is long-term and is something very durable over time, we must bet on making a mark. However, if we want to sell a product that has become fashionable and we want to sell it as soon as possible (robot vacuum cleaner, special shoes,…) we have to go for the perfect domain.

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