In fact, it is not enough to create a feed or list of products on Amazon; very often, it is necessary to activate the part of the ads. Therefore, advertising expenses how to look up cell phone numbers in canada are added to commissions on sales.we want to compare similar things, between Google and Amazon we usually observe that Google is ahead with respect to CPC, but Amazon plays with a wide advantage in the conversion rate . Therefore, we can get equivalent, even better, and even much better advertising COSs on Amazon than on our own websiteHowever, if we integrate the commissions on sales, it will be more difficult to achieve an identical return between the leading marketplace and the purchase of traffic to the own website.
Therefore, two factors must be taken into account to make the correct decision: Use the platforms according to their advantages
Indeed, it is not about creating ads for the entire Amazon catalog (as in the case precisely of Google Shopping). Some products are more profitable on your own website, while others will be more profitable on Amazon through the “Fulfillment by Amazon” program. In addition, pricing management may differ between platforms depending on the competition (“fight for Buy Box”).
Therefore, the total COS (including marketing and sales commissions) can flow gulf email list between the two solutions.. Correctly integrate the advantages of diversification
Positioning all or part of our range of products in the marketplaces does not respond solely to a growth objective. Other strategic advantages must be taken into consideration :Reduce dependence on a single ecosystem where the arrival of a new competitor can upset everything.
To keep up with the markets and, in particular, with Amazon, whose annual growth is scandalous and much stronger than that of e-commerce in general.
Bonus returns on investments in Google . In fact, we found that multiplying the contact points improves the performance of each tool.
Therefore, let’s not determine the profitability of an instrument without considering the big picture and find the perfect combination of operational marketing to get the best of both worlds .Contact me if you want to continue talking about the subject.