Labelium Group, international consulting firm for digital marketing and data

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Labelium Group, international consulting firm for digital marketing and data

Labelium is a digital marketing consultancy that has a team of more than 300 experts around the world and that works with medium and large national and international corporations to boost their online business. All of our professionals are committed to the growth of their clients and develop strategies based on innovation and data analysis .Currently, we offer various results-oriented services that meet the needs of our clients: Media (SEM, PPC, SEO, media automation, display, social media advertising, programmatic and video marketing), Data list of china mobile phone company (analytics applied to digital marketing , performance measurement, etc.) and E-retail Management (advertising on Amazon, Google Shopping, affiliate marketing…)Labelium Group, an international groupLabelium is a group of world-class private and integrated international agencies .Since its foundation in Paris in 2001 and after opening offices in cities such as Madrid, New York, London, Miami or Montreal, until today, with its arrival in Shanghai, the group has not stopped growing : Digital native agency with 18 years of experience, Labelium has been creating alliances with top-lompanies over the last few years. Results-oriented , we are committed to innovation and transparency, proactivity and reactivity, and to generating relationships of trust that become true partnerships. Our main objective is to drive the growth of our clients with strategic approaches to digital marketing based on data .Logo Feed Mnager
Feed manager
In 2014, Feed Manager joined Labelium Group in order to accompany clients in the main means of acquisition and marketplaces. She specializes in Feed Management , that is, in increasing online sales by optimizing product catalogs and offers in digital markets. This company created its own comparator or CSS (Comparison Shopping Service), “ Feed Price ”, offering more competitive costs per click in Google Shopping, also giving greater visibility to brands and manufacturers in said comparer. In addition, its team of specialists implement pull marketing strategies every dayto get more quality traffic and get a quick return on investment.

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Created in 2014, data consultancy M13H joined the group in 2018 to offer services related to  gulf email list martech and datascience . All of them combine knowledge of the areas of online marketing and data analysis . Located in the heart of the city of light, this agency puts the knowledge and expertise of its consultants at the service of the objectives of its clients, always guiding its actions based on the data collected. Founded in 2011, Ikom has a team of experts that accompanies numerous brands with their digital marketing, whether at an operational or strategic level , in order to improve the performance of their acquisition campaigns. It was in 2018 when Labelium Group decided to acquire this Lyon company by sharing the same values ​​and the same vision of online marketingspecialized in e-retail management , Ebronext was founded in 2017 by ex-amazons and media performance specialists, with the aim of helping international companies define, develop, review and execute their strategy in marketplaces such as Amazon, MercadoLibre and Alibaba . Marketplaces are a very powerful tool to expand the e-commerce business and diversify your online sales channels. At Ebronext, consultants design strategies that allow any e-retailer to optimize their omnichannel presence in the long term This Business Unit was born in Paris in order to help brands implement advertising campaigns on social networks to connect with qualified users. Tigrz experts identify the needs of the Buyer Personas in each business and develop creative content: they build relevant social experiences and generate performance . They have advanced know-how in data, technology, media and content creation. Thanks to this, they connect the digital social world and the most traditional communication tools.

These are just a few examples of the companies that are part of the Labelium Group. We are present in many countries in Europe, North or South America, in Oceania, and we have just arrived in the Asian market, opening new offices in Shanghai. Paris is one of the Labelium Group headquarters
Our values We know that our values ​​are the key to our success. They have allowed us to collaborate with the best professionals and corporations in the world. They are the fundamentals that guide our behavior or decisions in an efficient and humane work environment :At Labelium we are professionals with integrity and we seek to create long-lasting and trusting relationships . Our specialists advocate for honesty and respect above all else , something essential to maintain effective and profitable collaborations, whether with clients or co-workers.Fundamental in the professional or personal world, ethics is a value that we promote throughout our international network. In our human resources management or in project management, all our actions follow this same line of conductWe build partnership relationships with our clients
Our extensive experience in the sector has allowed us to build lasting relationships with our clients and turn them into true partners. Corporations such as LVMH, Sephora, Grupo MásMóvil, KIA, Maisons du Monde, Inditex, Bankia, Loewe or Endesa have trusted our work and our ability to boost their business in the digital field for many years. We are committed to a win-win working method, rather than a simple customer-to-supplier relationship. We focus our efforts to share objectives and that the successes of our clients are also oursAt Labelium Group we build partnership relationships with our clients
The Labelium blog, a look at the present and the future of digital marketing
We want our blog to function as a window from which to observe and analyze the most innovative strategies in online marketing. Therefore, we will address the trends that are marking the evolution of digital. Some of these areas are:

Predictive analytics and Artificial Intelligence (AI): we will talk about the role of new machine learning and AI technologies applied to the world of digital marketing .
The digital transformation: We will see examples of how marketing leads the digital transformation of the company and the challenges that arise along the way. For example, many times, the web is the starting point for all kinds of digitization initiatives.
Online video and audio: how consumption patterns are changing in Spain and in the world, to the detriment of traditional media.The universe of social networks: whether on LinkedIn, Facebook, Instagram or Pinterest, in the Social universe there are many possibilities to promote a business, generating engagement with our brand and making it channel performance.
Search engine marketing : we will focus on the areas of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Search Mobile Optimization (SMO) or App Store Optimization (ASO). Fundamental disciplines to improve the positioning of any website or app, increasing its visibility and therefore its traffic.
Martech and DataScience: we will see from basic concepts such as the different types of data or how quality information is collected to more advanced topics such as the construction of data lakes or the applications and implementations of machine learning and Big Data.
The retail sector: user buying habits have evolved with the development of new technologies, so it is important to choose the right channels and ensure that the shopping experience is optimal in all of them.
Thanks to our diversified and international team, at Labelium Group we cover all disciplines of digital marketing and data analysis in order to help our clients develop their businesses and achieve their objectives. We have extensive experience and solid values ​​that allow us to build true partnership relationships.

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