Linkedin points to 2014 as the true year for mobile devices and Content Marketing

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Linkedin points to 2014 as the true year for mobile devices and Content Marketing

he mobile marketing strategy of companies will be an essential factor to adapt to a new generation of “multi-channel” usersLinkedIn , the world’s largest professional network with more than 259 million users globally and more than 5 million in Spain, today unveiled some trends that, according to its Talent and Marketing Solutions experts, are going to prevail in the professional market during 2014.2014, the year of content MarketingAccording to Josh Graff, Director of malta telephone numbers Solutions at LinkedIn EMEA, “Media consumption is increasingly fragmented and consumers are increasingly skeptical of traditional advertising, for this reason, companies will have no choice but to place “content” at the center of their marketing strategies in 2014 ”.In this new age of business, traditional marketing is undergoing a transformation from a “message mindset” to a “content mindset” that requires frequent contact, effective content planning, and the right skills to deliver it.Graff also points out that “content marketing has proven to be a powerful source of generation of consumer engagement and affiliation with respect to brands, increasing customer loyalty and prescription or recommendation, directly impacting sales.”

The mobile as the axis of a new generation of candidates
David Cohen, Director of Talent Solutions at LinkedIn EMEA affirms that “with the progressive recovery of the economy and the increase in the confidence of candidates, the fight to get the best talent is already positioning itself as one of the biggest challenges for 2014 Recruiters will have to use all the tools at their disposal to find the best candidates. In particular, we expect mobile devices to be among the most important agents for recruiting talent in the coming year. ”


Smartphone penetration already reaches rates of around 75% in European countries such as the United Kingdom. This means that mobile devices are creating a  gulf email list  new type of multichannel candidate, which means that recruiters will have the need to adapt to this new trend if they want to access the best and widest range of talent. In this sense, Josh Graff points out that “brands should prioritize the user experience next year and ensure that their mobile marketing is impeccable, not very intrusive and that it provides some type of value exchange for the user, to avoid risk of being completely ignored. “

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