But isn’t it worth investing in list posts when we want to generate results? In the end, they can be very efficient in generating traffic and leads for your blog. Today we are going to show why.
Area in which th belgium contact number operateNumber of employees Company website *6 reasons why you should publish lists. They are easier to readIf we think about it, lists tend to make it easier for the user to read. In a context where people are increasingly in a hurry to absorb the information they are interested in, publishing a list makes the text more scannable, especially if you somehow highlight each point on the list. Thus, the reader can identify and skip those information that he does not consider so necessary and go directly to what interests him. They are easier to writeIn the same way that list posts are easier to read than other types of text, they also facilitate writing, since by listing the points you want to work on in the article in a list, you create a structure that facilitates development ideasIn addition, this format encourages the writer to go “straight to the point” and prevents him from losing the subject throughout the text, which is very common, especially in more voluminous content. Remember that the list format does not need to be published only as a post: you can also work that way in eBooks, webinars (list certain points that are covered throughout the transmission), podcasts, infographics, etc.They go viral more easily
Because list posts are easy to read, this type of content is more likely to be consumed by more people, which in turn makes it easier to share, especially on social media.
The lists also have another characteristic that makes them have the potential to go viral: generally, gulf email list they have a language that mixes information with humor. Think carefully: a post with the title “5 ways to justify your procrastination” does not sound more fun than “why do we usually justify our procrastination”? They make you look like an authority on the issue you are addressing
When you select a topic, decide to write about it going into detail in several points, in this way you give the impression to your site visitors that you understand what you are talking about.
It is clear that, for this impression to be confirmed, you need to write a quality text, but getting it to put it in a format that helps to detail it is very useful.And that can have a direct impact on your sales: if your visitors believe that you are an expert in your business or even in your niche, people will realize that you are capable of solving their problems with your solution, and the chances that they will buy. increase. They serve as self-promotion
Of course, even if you make quality and complete content, you probably won’t talk about everything, since it is practically impossible to tackle an entire topic in one material.Therefore, you can take advantage of your list and suggest other content that you have to complete the topic. So you don’t have an obligation to produce endless material that tackles everything. As you must have perceived, we are doing it in this post.Human beings like lists and numbers
One of the reasons we should use list posts is that there are many studies that indicate that humans like lists and numbers.
One of these studies, for example, carried out by the Conductor company a few years ago, shows that titles that have numbers are preferred by people – no less than 71% of those interviewed answered it.
This is partly explained by the theory of hemispheric functional specialization, which states that our brain has different areas that specialize in different functions. Therefore, our cognitive and neuropsychological preferences for lists and numbers are the result of that organization of our brain.
But does any number work? Yes, but some may be more successful than others. This is shown by an analysis by Ok Dork and Buzzsumo, who analyzed 100 million articles and found that the most popular used lists with the following numbers (in this order): 10, 23, 16 and 24. They more easily meet the reader’s expectationsIf I say that I have 3 things to tell you, surely you can imagine more or less how long it will take you to hear what I have to say. The same goes for lists.When the person reads the number, they already have an idea of how much content they will find and how long it will take to consume that content. This reduces the chances that your reader will get frustrated with what you are offering, and that can help generate a better user experience.At the same time, the lists make people imagine what are those “3 content ideas that generate a lot of conversions” or the “6 places that you cannot miss in Paris”.This activates their curiosity and, consequently, makes them more willing to consume your content.
There are several aspects of the lists that can be considered ideal for SEO (Search Engine Optimization or Search Engine Optimization).Among the main ones, we can cite the fact that the lists help to create a text rich in titles and subtitles (H1, H2, H3, etc.), create an organization that collaborates for the user experience and generate internal links. All of this can help you rank better in search engines.Do you want to know everything about SEO? Then read our eBook 28 Actionable SEO Tips to Boost Your Website on Google .. They simplify complicated things
Lists are a good format for talking about complex topics because they communicate ideas better, get to the point, and are clearer.The lists generate a series of points, which you use sequentially and logically, helping to assemble a structure that facilitates understanding. Therefore, it is worth choosing this format for step by steps and tutorials.For example, take a look at this checklist that explains how to make an infographic .
11. They can generate more content
As we said before, it is very difficult for a single content to exhaust one issue at a time. So even if your list goes deep into a few topics, you may be covering some elements superficiallyBut that is not necessarily bad. You can, as we already suggested, link to other content that you have already produced on the subject. Or, if you still do not have any material on what has been addressed, you can create it, and then link the two contents, also contributing to the SEO of both.. They can generate content for social networks
We know that the content created directly for social networks, such as direct posts on LinkedIn, Facebook or Instagram, must be shorter, so that they generate the desired interest.
Therefore, you can use your list and turn it into various content for social networks. You can, for example, take each of the numbers and create a different post based on it. But never forget to adapt the content to the medium you are using.
They attract more comments
Lists are a natural way to incentivize readers to leave their opinions and engage with your content. As they often generate controversy, people are tempted to say what they think about that content, be it agree, disagree or make suggestions.
So take advantage of this natural potential of that format and to ask readers to write what they think about the topic or suggest other topics that you may have forgotten. This can even be the basis for the creation of new content.
14. They make people identify
When you present people with choices of things that they can identify with, they will want to understand why they identify with that choice.The situation becomes even better when the word “you” or “you” is used when addressing your readers, as this is a strong word – people love it when they are the focus of attention.15. They have a broad focus
Of course, this will depend on the quality of your list, but writing about a certain topic in a list format can make the focus more comprehensive.This is because, by dividing the subject into points and numbering them, it is easier to see if you are forgetting something and, if you are, create an extra topic to address what is missing.
And take the opportunity to make a really wide and big list, since people tend to believe that they are learning the bigger the number on the list.6. They are persuasive
When you want to convince someone of something, what do you do? You probably list a series of arguments that reinforce your point of view, right?In the same way, using lists can help you get people to buy your idea, since you are going to present, in numbers, some reasons that defend what you are talking about.As we’ve seen, there are several reasons why you should use lists as a format for your content. These help generate clicks, interest, shares, organic traffic, conversions, comments, etc.
But the lists are not a magic formula: more important than the format, is that your content is of quality. Bet on something that is really interesting to your target audience and doesn’t frustrate your audience’s expectations. Thus, you will always have input to create content in the most diverse formats, and that will generate a good result for your business.