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Millennial Generation Faithful or unfaithful to brands?

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Millennial Generation Faithful or unfaithful to brands?

According to the data of this study, 6 out of 10 consumers of this generation would have no qualms when it comes to changing brands, in order to benefit from greater advantages.However, it should be clarified that the brand has to do everything in its power to win over its customers. 2 out of 3 respondents recognized that they are more likely to fall in love with the brand, than with their programOn the opposite side, the incentives win the rest. 29% of these Millennials admit that they would not become part of any loyalty program, unless guatemala cell phone the brand had a good incentive plan. The economic advantages, in all its forms, constitute the main attraction to retain these clients.This position is especially acute among clients up to 35 years old, belonging to the Millennial generation. With notable differences with respect to clients aged 45 and over, also known as Boomers.
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This fact coincides with the data provided in March by Adroit Digital, where it was highlighted that young people are increasingly loyal to those services and products that really deserve their trust. According to this study, users follow brands, waiting to stay informed about the company’s activities (40%), learn about new products and services (50%),  gulf email list
promotions and maintain contact with the brand (25%) .It is difficult to earn the loyalty of Millennials but, once achieved, their degree of adherence to the brand is higher than that of other customers. 57% admit that they maintain an active and constant relationship with their brands.The study showed a higher degree of brand recognition in its social actions, as well as a special assessment regarding the non-economic benefits related to the loyalty program. Thus, they especially value the fact of having the opportunity to share their experiences with the other members of the loyalty program, or to achieve some recognition in the community.It is also essential for them that the company maintains a constant flow of communication with them, and that it works to maintain their level of interest in the brand.On the other hand, it is important to be able to easily connect with brands. It should be added that they are very active mobile users, with greater possibilities than the rest to use the brand through these devices.

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