Google has delayed until March 2021 the full deployment of its Mobile-First Index system globally . Despite having announced that it would be completed in September this year , it has decided to give a ball of oxygen to those united kingdom phone number websites that have not yet fully adapted to the change in their indexing system. The Mobile-First Index prioritizes the mobile version over the desktop in the crawling, rendering and indexing of the webs.Mobile-First Index, in the final stretch of its full deployment
Currently, smartphones generate more than half of global online traffic , a percentage that has increased 165% since 2015, according to Statista data . Faced with this gradual but unstoppable increase, in 2016 Google began to adapt its indexing system to adjust it to this reality. He named it Mobile-First Index because it not only took into account the mobile version of the webs: for example, if a site did not have it, the Googlebot would still crawl the desktop version to index it. In any case, the lack of the first one was already negatively affecting the organic positioning .According to Google analysis , 70% of the sites that appear in the SERP are already under the Mobile-First indexing system and most of the websites are prepared to take this leap. In fact, the Mobile-First Index is active by default for all new domains since July of last year . In any case, Google has decided to add this extra period for those websites that have not yet done their homework and have encountered the difficulties generated by the current uncertainty .
SEO recommendations before the Mobile-First Index
For John Mueller , visible face of Google in SEO terms, simplification is the key to not regret the change to Mobile-First Index, which will inexorably reach all websites. We point out some recommendations below:
1. Facilitate indexing and rendering of the mobile version
. Match the content in the mobile and desktop versions
The rule of thumb against the Mobile-First Index is that the content on the mobile web is the same as that on the desktop web . In case the mobile page is designed to host less content on purpose, this will have a negative impact on the rankings, since Google will ignore the desktop version even if it is more complete . This affects both the textual content (including the headers and meta tags of each URL) as well as the rest of the visual elements (images or videos) and, of course, the structured data . Apply good practices in the images and videos embedded in the web
The difference in size and arrangement of elements between mobile screens and the computer’s browser means that in some mobile versions thumbnail images are used so that they load and fit better in the reduced dimensions of a smartphone. This is not a recommended practice with the Mobile-First Index system, since Google values the quality of images to include them in its results and is one of the aspects that enriches the user experience . And there is more: the images must share both ALT texts and URL in both versions.On the other hand, the videos should be embedded using the formats supported by Google . In addition, it is advisable to identify them with HTML tags and that the URL remains unchanged in the mobile and desktop version .
It is important to check the position of the images and videos for the Mobile-First Index
As a last point, we must take care of the location where the images and videos are on the mobile web, since an element that a priori is accessible from the desktop may require a lot of scrolling on the smartphone, something that Google considers detrimental to the experience of user.
Keep an eye on ‘lazy-loading’ content in the mobile version
Known in Spanish as delayed content, the phenomenon of lazy loading is more widespread in mobile versions than in desktop versions. These are those elements that require user interaction to be executed . A classic example is that not all the images of an input product are loaded on the smartphone, but the user has to touch them to do so. There are ways to implement it correctly so that Google can access and render this content with the Mobile-First Index.These are the main aspects to take care of in SEO to avoid losing positions due to the Mobile-First Index. Despite the extra grace period granted by Google, time is running out and, therefore, the search engine has published a series of common problems and solutions so that you can adapt your website and accelerate the transition to the Mobile-First Index smoothly .