New consumers are not being educated either in their homes or in schools

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New consumers are not being educated either in their homes or in schools

Indiscriminate consumption and population growth have been two of the main factors behind the most significant changes in recent decades in terms of the deterioration of our planet. Over the years we have been silent witnesses to the advance of pollution in our cities, the accumulation and inadequate handling of waste and garbage, exaggerated consumerism, the abusive use of natural resources and even the reduction of health in people. due to the high rates of toxic gases in the air that are harmful to human life,
The indices of heavy consumption in the world have changed. Despite the fact that the trend in the number of members in a family will tend to fall by 18% in regions such as Latin America, according to studies by the Euromotor International consultancy; However, these data may be relevant if it is taken into account that the level of consumption of an average family group can double due to the impact of consumerism and the inappropriate handling of lebanon cell phone numbers by companies.Some years ago, approximately 20 or 25 years ago, the fact of going out to a shopping mall, going out to eat, visiting theme parks or high-tech centers was something that was out of context in the minds of traditional and costumbristas families. Colombian. I remember with great nostalgia that a family reunion or a meal with the closest people was given more importance and that it did not matter what brand of shoes they were wearing, what car they drove, or if the guest would eat low-fat, calorie-free foods light, lactose-free, instant, skim, without preservatives, zero trans Although it is true, they were very different times to the current ones where matters related to children were even more strict since the child or adolescent accepted without claims as a general rule everything that parents bought for them, from clothes, toys, school supplies, shoes, tennis shoes, haircuts, food, etc. The big question could be: Could it be that the opinion and taste of children was not taken into account? or in the best of cases the parents were sufficiently knowledgeable about the tastes and preferences of their children to know exactly what they wanted and how they wanted it.Times change, the human being evolves just like his needs, each time he has less time, a higher pace of life and more things at his disposal that allow him to satisfy his physical and intellectual needs; The use of technological tools make your life easier, you stay connected with the world, now you can choose from thousands of offers in clothing, footwear, food, fun, entertainment, and all this is thanks to the fact that you are surrounded by markets ready to satisfy your needs. needs as long as this individual generates profitability.


At this point, consumption has begun to be part of people’s daily lives and, as I mentioned gulf email list earlier, their lifestyle, however this has not only involved societies and individuals in their adulthood, this “movement ”So to speak, it is beginning to influence a population that perhaps we did not take into account for many years but that is generating a very important counterweight in the production of new products and in the economic and environmental impact of a country, they are children and teenagers.
A recent study called “The new generation”, developed by the Technological Institute of Toys (AIJU) in Spain, deals with the trends and tastes of children and adolescents in which it has been revealed that children between 4 and 12 years old are cataloged as the generation of “superconsumers” and increasingly access new technologies. To mention some of the most important data revealed in the study, the following stand outToday’s children are very different from those of the same age at different times
About 60% of family purchases are for children
New technologies (PCs, video consoles, cell phones, etc.) are increasingly accessing new technologies at younger ages.Stereotypes are broken since not all girls are princesses and not all boys like soccer
In a survey conducted in the United States, 73% of the children surveyed affirmed that they influence their parents’ purchasing decisions
This trend does not seek to blame parents or children, but it does seek to create awareness in society that has been responsible for forming stereotypes that invite consumerism and divert the real sense of responsible consumption. New consumers are not being educated either in their homes or in schools, there are no chairs focused on responsible consumption and social responsibility and this huge gap is an opportunity taken advantage of by the markets and the media interested in selling without measuring the impact that this can have on society and on the conservation of the environment; one of the main causes of this syndrome of consumerism in children is television and access to the internet and its social networks.

24% of children stop watching television because they are on the Internet, however a large percentage have direct access to national television and cable, which allows them to see a whole world of possibilities that create new needs that must be satisfied either Due to fashion or social pressure (in the case of adolescents), they are exposed daily to hundreds of messages with new and better proposals that dazzle and impact, in supermarkets you can also see the strong influence they exert on them by placing shelves and products designed at their height, strategically placed so that they can take them effortlessly and on their own, companies rely on strong advertising campaigns so that their products are easily recognized and remembered, they use In Pack strategies,causing the product to be acquired only for the toy without caring too much about the content of the product without enjoying it, a clear example is in the strategy created by the McDonalds restaurant chain with the “happy meal”, since by buying a combo hamburger or nuggets give the child the option to choose the doll of their choice making use of the strategy of joint brands with Disney characters, which generates greater acceptance by parents even knowing that a few days later it will be in the garbage.Since by buying a combo of hamburger or nuggets, the child is given the option to choose the doll of his or her preference, making use of the strategy of joint brands with Disney characters, which generates greater acceptance by parents even knowing that in a few days it will be in the garbage.Since by buying a combo of hamburger or nuggets, the child is given the option to choose the doll of his or her preference, making use of the strategy of joint brands with Disney characters, which generates greater acceptance by parents even knowing that in a few days it will be in the garbage.As Eureka magazine points out “It is therefore necessary to understand that the miracle of current consumption in our“ north ”responds to the use by very few generations, in very few countries, of as many resources as those used by the rest of humanity present and past throughout history and prehistory… and that this cannot continue. It is necessary to put an end to the pressure, guided by the search for particular short-term benefits, to stimulate consumption: aggressive advertising is dedicated to creating needs or stimulating ephemeral fashions, reducing the durability of products and promoting products with high ecological impact due to its energy consumption or polluting effects ”

any parents buy because they do not listen to their complaints or to compensate for the absence at home throughout the week, since in most cases parents work every day, others do it to claim wishes that were not fulfilled in their childhood as I noted at the beginning of this essay, however little by little children are being generated an erroneous pattern of consumption which can be reflected in their adulthood since they are generated the idea of ​​”the more consumption, the happier I am”.According to a 2008 Worldwatch Institute study called “The State of the World…”, consumption and money have made Americans richer, fatter, and more unhappy; According to this report, the current economic and political development of some nations is characterized not by capitalism or communism but by consumerism that dominates the minds and hearts of thousands of people as well as the advancement of technology that allows industries to produce a lot. more than what is demanded and offer much more than what is needed, causing a negative impact and a degradation in the environment.Hyperconsumption in children and adolescents is a trend that is gaining strength to the point of seeming normal, letting children have everything, in some homes they are the ones who rule in their homes, children who do not have clear references of responsibility for what they do. they have which makes the value they do not take into account because everything can easily be replaced, we are facing behaviors that do not accept a “no” for an answer and the worst thing that adults are so complacent in what they ask for 365 days a year , perhaps because our culture starts from the thought of giving them everything we did not have, however a “no” in time will allow the child to face a high tolerance for frustration in adulthood,since it will be able to establish patterns of maturity in the understanding and acceptance towards the conservation of what it owns and the care of its environment.
The responsibility is in our hands since they will be the ones who receive our legacy, and if we already induce them on the path towards a more responsible and intelligent consumption, perhaps the situation for them may change; Perhaps the change can start from home, however it is necessary that institutions, society and the State itself work hand in hand so that this is a culture not only aimed at conserving the environment but also at conserving consumer intelligence. , it is necessary to understand that consumption is something innate in the human being but if it is badly managed it is harmful.


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