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New functionality in Amazon Advertising: Editing Sponsored Brands ads

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New functionality in Amazon Advertising: Editing Sponsored Brands ads

For any brand, Sponsored Brands ads are a key element in the advertising strategy on Amazon . These ads can be displayed at the top of the page, on the side, or between search results and help build brand awareness and present  danish mobile phone numbers the product catalog. There is a wealth of resources, information, opinions, and debate surrounding which Sponsored Brands ad strategy is most effective on Amazon; But, traditionally, both brands and advertisers have shared the same frustration: the inability to edit these types of ads .
n the past, to make any changes to an active Sponsored Brands ad, advertisers had to archive the entire campaign and create a new one from scratch. For brands that are continually optimizing ad campaigns, re-creating them over and over again was far from ideal. With the launch of the Sponsored Brands creative ad editor, brands can modify products, text and titles, as well as logos without having to recreate the entire campaignAlso, so that this task is not a headache, the new functionality allows brands and advertisers to Maintain Relevance of Existing Sponsored Brands Ads
Each ad that is shown to users takes into account the relevance it has acquired. Over time, the ad becomes more relevant to a specific user base, and the higher the volume of data linked to the ad, the better it will perform (as long as the other aspects remain stable). With the update, it is possible to make the necessary changes in those campaigns that are working optimally without losing the valuable history of associated data .

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. Quickly update primary ASIN and remove discontinued or non-promotional products gulf email list  Previously, you would have to create an entire campaign in order to update any of the three products that appeared in Sponsored Brands ads. The new Amazon option allows advertisers to renew the main ASIN and thus ensure that all impressions and clicks go to products that have available stock Carry out A / B tests and optimize the investment of the adThere are different variables to consider when comparing ad performance by performing accurate A / B tests . This type of test can be launched and modified when necessary without losing the relevance gained or the historical data of the campaign. As a result, the results will be more reliable and advertisers will be able to make better decisions regarding the distribution of the investmentWhat may seem like a minor feature at first glance is actually going to be a huge time and money saver for advertisers in the short and long term. This announcement shows that Amazon Advertising is continually investing resources in developing new tools and options that enrich the use of its advertising platform.

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