Discover the new professional profiles in Digital Marketing for 2019 and know some of the necessary requirements of each area, as well as the average salary in Spain *. Which one is your favorite?
At Soy de Marketing we have once again made a list of the most demanded professionals in digital telephone number list and other categories that will begin to become more known in 2019. Not everything corresponds to digital marketing but we have preferred to add them to the list because they are closely related
The digital world has brought many changes that we have to transform into opportunities . Let’s go with it!
The salary data are average approximations and do not take into account the HR culture of each company or the level of experience of each person. Some sources consulted: Indieed, Bankinter, ReasonWhy, news from various media, etcUser Experience Specialist
The UX specialist or User Experience Specialist is in charge of knowing and improving the experience that users have with the product, service or application. This includes usability of the site, visual image, conversion rate, etc.To work as a user experience specialist it is necessary to have knowledge of web design, programming, web architecture and everything related to new digital habits.
The salary depends on whether it is consulting or we work for a specific brand, but it can be between € 30,000 – € 35,000.It is the buzzword in digital marketing. Growth hacking is one of the most searched words in recent years as you can see in the Google Trends image.
A growth hacking professional is in charge of achieving the greatest business growth, in the shortest time and with the fewest possible resources. It is a very typical discipline in technology startups.
Regarding the professional gulf email list profile, we would be talking about someone with high analytical capacity, multidisciplinary, knowledgeable about the digital world, agile and creative.
It is a fairly new job but the average salary is usually between € 35,000 – € 40,000 a year.
Expert in viral developments
The viral development expert is like the gowth hacking expert. Its main objective is to achieve the best recruitment results with the least possible expense and effort.
The quality of the content and the marketing strategy with the keys to increase user response. You must be clear about the viralization factors:
There is still no very realistic data, but we would be talking about one of the best paid profiles, with a minimum of € 50,000 or € 70,000 per year. As I said in the intro to the article, salaries are indicative.
Inbound Marketing Expert
The Inbound Marketing expert is a professional who guides your marketing and advertising strategies from a non-intrusive point of view. The goal is to seduce users without aggressively impacting them.
Some of the skills of the Inbound Marketing expert are knowledge of social networks, SEO traffic capture, creation of attractive content, etc.The average salary can be between € 20,000 for the most junior and 35,000 for the most senior profiles.📱Mobile Marketing Specialist
The Mobile Marketing or App Marketing expert is a specialist who is in charge of all marketing tasks related to mobile applications; user acquisition strategy, App Store Optimization (ASO), app analytics, communication with the user, retention strategy, etc.
The salary is around € 25,000 and € 35,000 per year for juniors and € 40,000 – € 60,000 for the most veteran.Customer Intelligence Analyst
The customer intelligence analyst is a figure who seeks to gather and analyze customer information in order to know its impact on the business. Increase the effectiveness of marketing campaigns, personalize offers / services to retain the user, etc.
According to Indeed data, the salary is around € 25,000 and € 30,000 per year.
Head of Programatic Trader
The Head of Programming Trader is the specialist who deals with the purchase of advertising in digital media, that is,the person responsible for purchasing advertising impressions in an automated manner. In recent years, misnamed “programmatic” advertising is growing exponentially …
Some of the required skills, in addition to those to do with programmatic purchase management, are knowledge in Big Data and in general about Digital Marketing.
Since we are talking about a senior position, the salary can exceed € 50,000 per year.
A Digital Manager must be a profile with extensive knowledge in each of the legs of digital marketing (SEO, SEM, Paid Media, …) as well as leadership, analytical skills, decision-making, team management …
Some of his tasks are the creation and supervision of digital strategy, digital research, creation of content plans, etc. It is a profile that may have more or less responsibilities, it depends on each company or project.The salary is usually between € 35,000 and € 90,000, depending on whether it is a large company, a startup, the level of experience, etc.Chief Digital Officer (CDO)
The Chief Digital Officer is a really similar profile to the Digital Manager. In the end, the great work of these profiles is to adapt offline businesses to digital businesses. Technology is one of the most important pillars of knowledge in this profile.Digital Marketing Manager
The Digital Marketing Manager is the person in charge of implementing and supervising the digital marketing strategy (a lifetime Marketing Director, but in digital).
The salary depends on the level of responsibility, experience, type of company, etc., but is usually between € 35,000 and € 80,000.🛒Ecommerce Manager
An Ecommerce Manager is a profile similar to the CDO or Chief Digital Officer . His job is to manage and direct an online store in order to achieve the best result while minimizing the time and resources invested.
It depends on the type of ecommerce you may have more or less responsibilities with the technology department. In general, it is a profile that should have knowledge of the most important legs of an electronic commerce (marketing, technology, digitization, social networks, etc).
An Ecommerce Manager of a medium / large store can charge between € 40,000 and € 70,000 depending on the margin of the trade, the experience, etc.
🎯Web Conversion Specialist
A Web Conversion Specialist or Web Conversion Specialist is in charge of improving the conversion and profitability ratios that make the existence of a digital business possible. It is a profile that is usually included in others, but in very large businesses or with a high turnover we can find a specialized profile in it.
Digital Sales Specialist
Digital Sales Specialist is like the commercial director of the offline world, responsible for online sales and portions. As in the previous case, the existence of this figure depends on the type and size of the ecommerce.The salary for this profile in a large ecommerce can be around € 60,000 – € 100,000 per year.
📊Digital AnalystThe Digital Analysts or Digital Analyst is the person in charge of managing the implementation, collection and processing of data in order to obtain knowledge and guide the business in its next steps. It is therefore a profile that must know the business very well.
To work as a digital analyst it is necessary to know tools such as Adobe Analytics, Google Analytics, Ahrefs, Appsflyer, Piwik, Yandex, etc. The average salary of a digital analyst is between € 25,000 and € 45,000 per year.Digital Communication Specialist
A Dig ital Communicaction Specialist or Head of Digital Communication is the person in charge of managing the internal and external communication of the company. In some cases, it is also in charge of the content or design of online platforms (social profiles, etc.).
It is valued that it is a profile with knowledge in neuromarketing, usability or content marketing. The average salary is € 25,000 to € 40,000 per year.
The Content Marketing or Digital Content Manager is the person specialized in creating content on the web, blogs and social networks. It is common for this person to also be in charge of managing social networks, which is why it is sometimes known by the name of Community Manager .
It depends on the type of business, creating strategic content is essential to help connect with customers and differentiate themselves from competitors. You need to have a creative vision and understand the concept that the company wants to convey.
Acquisition SpecialistThe Acquisition Specialist or Responsible for Web Traffic is in charge of increasing traffic and therefore the contacts of a digital business, minimizing investment. It is a profile that is also knownas Lead Marketing Specialist .The average salary is between € 25,000 and € 40,000.
Affiliate Marketing SpecialistThe Affiliate Marketing Specialist is responsible for the management between the company and the affiliate networks (for example Amazon). There are small ecommerce that get a lot of sales thanks to affiliation with other websites or platforms like this blog🔎SEO Specialist
The SEO Specialist or SEO Specialist is one of the most important roles in a digital business . Its objective is to achieve a good positioning in the SERPs for the important keywords of the business. The web structure and the linking strategy are key in large ecommerce.
In more traditional companies, it was a specialist who was within the communication department, but today it is normal for him to be independent and be added in the digital part.
The salary of an SEO Specialist can vary a lot, but the most normal thing is that it is between € 25,000 and € 50,000 (for more senior profiles).
SEM SpecialistThe SEM Specialist is in charge of advertising on search engines such as Google or Bing. Generally it is a person with skills in Google Ads (old Google Adwords) who is responsible for creating and optimizing campaigns.The average annual salary is between € 24,000 and € 50,000 for profiles with more than 5 years of experience.
Digital Account Manager
The Digital Account Manager is in charge of managing the client portfolio or digital accounts . It may also happen that the Commercial Director is the one who directly manages the largest accounts or is known as KAM (Key Account Manager).The average salary is between € 20,000 and € 35,000 per year.Social CRM ManagerThe work of a Social CRM Manager is the management of the relationship with the client, taking into account behavior patterns that are detected by the CRM. The average salary is between € 25,000 and € 35,000Community Manager
The Community Manager is a profile included in the communication or marketing department that manages the company’s social networks. In some cases, it may be in charge of creating content and / or taking it to ATC (Customer Service).The average salary is € 20,000 to € 30,000 per year
Web Master or Web DeveloperA Web Master or Web Developer is the profile in charge of designing, structuring and programming a website . It is therefore responsible for the proper functioning of the website. Profiles with knowledge of the site’s usability are valued.
The relationship of this profile with the SEO specialist must be very good, since cooperation is necessary to achieve the objective of both. The average salary is € 30,000 – € 50,000iOS DeveloperThe iOS developer is in charge of designing mobile applications for Apple devices . You often have to work in concert with the Android developer and the Mobile Marketing Manager. The average salary is between € 30,000 and € 47,000 per year.The Android developer is responsible for designing mobile applications for devices with Android operating system . It is a different profile when developing iOS because it has a greater number of device types.