New professional profiles in Digital Marketing

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New professional profiles in Digital Marketing

At Soy de Marketing we wanted to bring together in a list those new digital marketing profiles that have emerged in recent years and that have changed the way of managing relationships with customers, and most importantly, sales. The digital world has radically changed many business sectors and has yet to reach many more … Transport, banking, telecommunications, training, … All this implies a change of model.
UPGRADE! I have made an update of this article that you can visit here: New professional profiles in Digital mobile no database free 2019Changes may seem like problems but I prefer to see it as an opportunity, so it is necessary to transform and be able to access these new professional profiles. Some are exciting.
Some of the new profiles that have to do with digital marketing may be useful for those who do not know in which branch of marketing to specialize. From now on we will see the new branches of specialization within digital marketing.


Supervise the digital strategy of the company, just like a CEO would do with the rest of offline activities. You must be a person capable of understanding the Internet and what it requires, with tasks that include digital research,  gulf email list strategy planning and creating content plans.Digital Sales Specialist
Responsible for internet sales. Let’s say you are an online business manager who is in charge of the organization’s sales and promotional activities on the Internet.
Digital Communication Specialist
Responsible for the online communication of the company, both external and internal. It can also take care of content management or the design of online platforms (websites, social profiles, etc.). Tasks that in the traditional company would be carried out by the person in charge of communication.
Digital Marketing Manager
Oversee the digital marketing strategy. It is a responsibility known in some cases as “Director of Marketing”, “CMO” or “Head of Marketing”.Content manager
Responsible for the content on the web, blog and social networks. It could be integrated into the communication department. It is common for the person in charge of the content to have other tasks related to social networks or the website.Digital Account Manager
Coordinate the team that manages the digital accounts or the client portfolio. Currently, it is the commercial director who takes care of the large offline accounts.

Social CRM Manager
His job is to manage online and offline customer relationship strategies based on the analysis of behavior patterns and using data from the CRM system. Jobs that previously, when the world was only offline, were carried out by the communication manager.SEO Specialist
Responsible for improving organic search engine positioning (SEO). It is a very close profile to the person responsible for content creation. Some professionals add him to the communication department, but personally I think he is in the marketing part.SEM Specialist
He is in charge of implementing and managing advertising campaigns in search engines such as Google Adwords. They must be in relation to the SEO Specialist as well as the person in charge of generating content.Lead Marketing Specialist
Lead capture, that is, internet users who fill out a request for information or lead. Currently, a company that does not have a digital marketing department created could add this figure within the communication department.Affiliate Marketing Specialist
Manage the relationship between the company and external affiliate networks.
Acquisition Specialist
Responsible for increasing traffic based on effective cost (CPC, CPA, CPL, …). Very close to the work of the Lead Marketing Specialist or Marketing Specialist.

Social Media Manager
Responsible for managing and improving the brand identity on social networks. It is a position that can encompass several of those that we have seen previously. Together with the Community Manager it is one of the best known.Community Manager
Customer service, generation of virality and improvement of the company’s digital opinion on social networks. These are some of the tasks of a Community Manager. Tasks that are included within the communication or marketing department.Web Master
Design, program and structure the website. Keep the web working and improve the usability of the site. He is a professional who must be in constant relationship with the Content Manager and with the SEO / SEM Specialist.Web Developer and Designer Manager
Technical responsible for the creation of websites. It is a figure very similar to that of the “webmaster”, but for some professionals, different. Personally, it seems the same to me.
User Experience Specialist
Responsible for ensuring that the website provides a good user experience, usability and UX. Improve the usability of the site, the visual image, the ease of conversion, etc.
APP Developer Mobile Designer
In charge of designing the mobile applications of the company and the adaptation to mobile of this or the website.

Video Games Specialist
Specialist in charge of the design and creation of gamesMobile Marketing Specialist
He is a highly oriented marketing professional specialized in APPs and the mobile environment. Some of its tasks are: creating recruitment campaigns, ASO positioning, user retention, communication via email / push with the user, etc.
Digital AnalystOne of its main tasks is to analyze web traffic, make reports, etc. The use of tools such as Ahrefs, Google Analytics, Adobe … is common.Web Conversion Specialist
Focused on improving conversion rates and profitability of the business via online.Ecommerce Manager
Define and manage the online store. It is a person in charge who has to agree with the Content Manager, SEO Specialist, etc. It seems to me an important and unexploited profile.
After seeing the new digital marketing profiles we can summarize that many of the tasks they perform could include those responsible for communication, IT managers, commercial director, marketing director and general director. Undoubtedly, for other people or companies, these positions may have other names, and it is that everything in Marketing has a lack of consensus, partly due to the novelty of the subject.

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