Disney and Pixar Animation Studios seek in various ways to position Cars 3 in the top of mind of audiences because just a few days after its premiere they have undertaken a series of actions as part of the marketing campaign that have the ultimate goal of making the film have Columbia Mobile Number List a good debut at the box office. It all started on Friday with the publication of a new official poster and a final trailer in which, with much nostalgia, they try to move the public by telling (again) how it is that Lightning McQueen faces the last opportunity to prove that he is the best, after being forced to leave the racing world.
So with a little help from the Eagles ‘ ‘Take it to the Limit’ and a montage that takes up some of the ’emotional’ scenes that will be seen in Cars 3, the producers try to connect with the audience on an emotional level. This is reinforced with the poster that they published and that has a panoramic view of all the characters that participate in this franchise. In turn, they carried out several actions on social networks that tell the story of Lightning McQueen, since his appearance in 2006 and his importance to Pixar. On Saturday they held the World Premiere, a fact that they shared on their digital platforms.
To add to the marketing campaign , they bet on using Owen Wilson (as McQueen) to make PR and promote the film on the Jimmy Kimmel Live program, a program very popular among the big Hollywood productions. Cars 3 is Disney’s main bet for next summer’s billboards , and it has Brother Cell Phone List the main mission of surpassing what was achieved by the first two installments, which together raised more than a billion dollars at the box office. To this end, they have launched an important marketing campaign that, in addition to digital actions, includes an alliance with NASCAR , the main car racing shutdown in the United States, as well as a video game developed by Avalanche Software for PlayStation4, PlayStation3, Xbox One, Xbox 360, Nintendo Switch and Wii.