The coronavirus crisis enters a new phase. Now that the rate of infection is under control, most of the countries affected by the pandemic have begun to take steps towards deconfinement. For business, a stage of uncertainty opens: what will this new normal look like? What, when and how will users buy online? ¿ How to reach an audience that has changed their habits and no longer reported or sports or surfing the Internet as before?To answer this question, it is necessary to analyze how digital audiovisual content consumption habits will evolve after the quarantine . In this way, brands will be able to anticipate what is to come with an effective digital phone search canada strategy for the post-COVID-19 era that includes the areas of Audio, Video & Connected TV.Evolution of audiovisual content consumption in confinement
The European Audiovisual Observatory has just published its Key Trends 2019/2020 Report , which confirms the upward trend that the online audiovisual sector had been experiencing in the months prior to the coronavirus crisis. This report confirms that subscriptions to Video on Demand (VoD) services in Europe surpassed the 100 million mark in 2019, with Netflix and Amazon Prime as major beneficiaries.
With the introduction of lockdown measures on a global scale, the demand for home entertainment solutions skyrocketed . Wurl Inc. estimates that, in the second weekend of March, the consumption of streaming audiovisual content increased by 20% worldwide, with peaks of up to 40% in countries such as Spain or Austria Subsequently, the advance of the pandemic has generated more profound changes in the audiovisual leisure routines of the population. A survey conducted by S&P in the United States at the end of March revealed that, as a result of the lockdown, 52% of users were watching more free-access videos on YouTube , while 18% had decided to subscribe to a new content platform streaming (with Hulu, Netflix and Disney + as the main candidates), and 17% were considering re-signing a previously canceled OTT service.What will happen when social distancing measures are relaxed?
Although strict quarantines are slowly mutating into a new normal, everything indicates that in the coming months we will continue to spend more time at home than before the pandemic. Therefore, Connected TV , OTT subscriptions and, in general, all kinds of online entertainment options at home, and on any device , will continue to live their golden age. Advertisers will be able to take advantage of this circumstance by going one step ahead and incorporating the digital audiovisual channel into their strategy. The key will be to orient your Audio, Video & Connected TV campaigns to an audience that goes out less and that prefers online commerce, home delivery and click & collect for their purchases , to the detriment of traditional shopping in physical stores.
Post-COVID-19 audiovisual content consumption: young people watching television gulf email list Connected TV and VoD in the new normalIn this new normality, the challenge of the online audiovisual content sector will be to retain the new subscribers and upsellings achieved during the critical stage of the fight to contain the virus. Against it is the fact that, harmed by the slowdown in the economy, many families are forced to austerity in their domestic budgets. However, other factors work in its favor
With cinemas closed, large producers have no choice but to delay their releases … or move them to OTT platforms, where they can recoup their investment by presenting them exclusively for premium accounts.
COVID-19 has paralyzed the filming of series on general television, which in the short term will impoverish the open entertainment offer of this.
Although sports competitions return, many of them will be played without an audience for months. Given the impossibility of attending the venues, and the limited capacity in the bars, Connected TV and streaming will be, for a long time, the only option to enjoy sport.
Music and podcasts for the post-COVID-19 era
Promusicae has corroborated that in the first week of the state of alarm there was an 11% drop in the consumption of streaming music in Spain , related to the decrease in travel (most of the users connected in the car or in the public transportation) and the closure of gyms. In addition, in the following weeks, according to Spotify , the confinement altered the typology of the most listened to playlists . The dance hits and the most energetic melodies lost steam to give way to children’s songs and stories, the acoustic and chill out categories and music to play sports, relax and meditate.Therefore, for digital audio, the post-covid-19 stage will be an opportunity to regain lost ground and respond to the new demand for specific content to listen to at home. Likewise, brands have a great opportunity to reach, through new advertising formats, these audiences that consume music and podcasts at home . Spotify, for example, suggests leaves r behind classic radio spot and try 3D surround sound audio that mimic, playlists with annotations and ASMR relaxing ambient sounds to capture the attention of listeners.