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Pretty or average women? Dove gives you a choice in its BTL

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Pretty or average women? Dove gives you a choice in its BTL

Many times the most striking Azerbaijan Mobile Phone Numbers actions are not the most expensive or exuberant, but are about small details and a good idea.The Dove brand, already positioned in the world of marketing as a brand that seeks to highlight the beauty of women, but not only from the physical side, but also from the self-esteem; performed excellent BTL action to make women feel pretty or pretty.

 

Azerbaijan Mobile Phone Numbers

This Street Marketing action consisted of putting in different shopping centers in the cities of San Francisco, Shanghai, Delhi, London and Sao Paulo,  gulf email list doors for women to decide which of them they were going to enter. One door was for pretty women and the other for average women.

The challenge was that the women themselves had to decide whether they felt pretty or average women.

The beauty of this campaign is that it reaffirms the concept that beauty really depends on how one feels it from the inside and not only from the physical. The classic message that the Dove brand has been promoting for years.

What do you think happened? Watch the video to see the result

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