SEO and DuckDuckGo: how to grow where Google can’t

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SEO and DuckDuckGo: how to grow where Google can’t

What is DuckDuckGo and how is it different from Google?
In January, DuckDuckGo surpassed one million daily global queries and this was a milestone for this emerging search engine, which has experienced exponential growth in the last year:
Although, if we put it in context, the perspective changes because every minute (not day) Google  uk phone database registers almost 5 million searches internationally. According to Statcounter data , DuckDuckGo has only a 1% penetration in the global search engine market ; a barrier that it does overcome in the United States, where 2.6% of users choose it to search the internet .
The value proposition that DuckDuckGo makes to its users is based on the protection of privacy . This search engine does not use cookies to track its users and does not collect information, since its focus is focused on keywords . The ads that appear (you can advertise with Microsoft Ads ) and organic searches will be related to the keywords used, but DuckDuckGo will not take into account the user’s background or their previous search history.

How does DuckDuckGo work?
DuckDuckGo is a hybrid search engine, since it has its own tracker bot (DuckDuckBot) , but it classifies the results by combining it with some 400 external sources, among which the Bing search engine or Wikipedia stand out . The search engine also does not know from which exact location the query is being made , although it has access to approximate information that allows it to zoom in on the results. In fact, when using DuckDuckGo you can select the country next to the search box .DuckDuckGo does not consider search history or user data to classify resultsDuckDuckGo does not consider search history or user data to classify resultsAnother of the peculiarities that DuckDuckGo has are the bangs , which function as search shortcuts or commands that allow you to consult information directly on Wikipedia, Amazon, Twitter … SEO for DuckDuckGo: 4 Key TipsWe highlight four basic tips for tackling SEO optimization at DuckDuckGo:Optimize your brand’s listing on Apple Maps DuckDuckGo uses Apple Maps to refine local search results , so it is essential that the brand has an optimized profile on Apple Maps . Similar to what happens with Google My Business , the tab must have key data such as name, address, phone number, hours, website and network profiles, as well as the business category to which that belongs.

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Select the keywords with precision As it does not have extra user data, this search engine is gulf email list very sensitive to the words they choose to make a query. In practice, the results will generally be less accurate than those of Google , which offers a highly personalized SERP, almost tailored to each user . Therefore, SEO for DuckDuckGo should prioritize a very powerful copywriting and content marketing strategy focused on the search patterns most commonly used by users.. Take care of the linking profile of your website
Having quality links that redirect to your brand page is a positive sign for DuckDuckGo and for any other search engine ( Google included ). It is about forgetting the quantity and the old schemes to focus efforts on creating valuable content that generates connections more naturally. . Upload your website’s sitemap to Bing Webmaster Tools
DuckDuckGo’s tracking system is combined with Bing’s, so following the optimization tips for Bing will also help you better position your brand in this search engine. In this sense, a very important point is to include the web sitemap in Bing Webmaster Tools .The DuckDuckBot combines with Bing to rank search results
DuckDuckGo flags user privacy
DuckDuckGo fulfills the same role as Google as a search engine, although it does not have such a broad ecosystem of services. This minority search engine does not intend to unseat the technology giant, but rather wants to position itself as an alternative for those users most concerned about the privacy of their data on the internet.

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